The concept for this work in progress symbol was to represent how the firm creating digital solutions (pixel) develops these into perfection (circle, as per Plato's theory of forms). All this in grouping in the idea of "looking down a well" to tie in the company name.
To the right can be seen an embroidery option as well as the favicon.
The form is stunning - I sat and stared at it for a few moments and "consumed" each individual shape. I'm not sure about the subtlety of the gradations in colour, though. In fact, I much prefer the embroidery option. Possibly even the favicon!
this is the coolest thing i've seen in the month! :D good work man, i personally have tried once to do a concept like this for personal work but it wasn't anything like this :| your brain is genious.
21 Responses
Pro
Helvetic Brands
The concept for this work in progress symbol was to represent how the firm creating digital solutions (pixel) develops these into perfection (circle, as per Plato's theory of forms). All this in grouping in the idea of "looking down a well" to tie in the company name.
To the right can be seen an embroidery option as well as the favicon.
about 1 year ago
The form is stunning - I sat and stared at it for a few moments and "consumed" each individual shape. I'm not sure about the subtlety of the gradations in colour, though. In fact, I much prefer the embroidery option. Possibly even the favicon!
about 1 year ago
Pro
Daniel Keller
wow, it's like inception in the form of a logo.. mind blowing work once again!
specially love that outlined version!
about 1 year ago
Pro
Matthias Kampitsch
wow
about 1 year ago
This confuses my brain and I like it.
about 1 year ago
Hypnotic, man! ^^
about 1 year ago
Pro
James ✌
Agree with @Robbie Pearce ... how the?!
about 1 year ago
The final, small, simplest, phat icon is pure awesome. Awesome!
about 1 year ago
Pro
Kevin Burr
Love this, David!
about 1 year ago
Stunning mark.
about 1 year ago
Pro
Nemanja Jovanovic aka Frac...
unique and clever done
about 1 year ago
Fuck that is hot - Please tell me the client is going to implement this on their site in all CSS?!!
about 1 year ago
Great idea David.
about 1 year ago
Pro
Richard de Ruijter
Very interesting, the way the upper right one pulls you in somehow reminds of of the classic woolmark logo though :)
about 1 year ago
this is the coolest thing i've seen in the month! :D good work man, i personally have tried once to do a concept like this for personal work but it wasn't anything like this :| your brain is genious.
about 1 year ago
Uber like! Very nice.
about 1 year ago
Pro
Maarten Hoogvliet
what an outstanding multi-interpretable logo concept :)
about 1 year ago
Rebound
70%
by Helvetic Brands
I wanted to explore how the shape would look without overlapping. Still prefer the previous shot but it's always good to make sure.
What do you think?
about 1 year ago
Pro
Fabian Marchinko
Simply stunning!
about 1 year ago
Rebound
Customized Type
by Helvetic Brands
Bending Avenir to my will.
about 1 year ago
Rebound
Ideawell
by Helvetic Brands
The final design now in use by the clients.
Many thanks for all those who commented on the previous iterations for your help.
11 months ago