Finch-new-logo

&Self - Take 3

17 Responses

  1. Finch-new-logo Francisco Inchauste

    Right back in with a few options. Tried about every suggestion. Thoughts?

    over 1 year ago

  2. Me Kristen Ashton

    I like the bottom one, fancy ampersand is awesome, maybe it could be a little stronger?

    over 1 year ago

  3. Pro Vicious-badge Greg Eckler

    I vote bottom. The top one makes the & look lonely.

    over 1 year ago

  4. Pro Tumblr_lqwk84y3vo1qzu15ho1_1280 Tyler Galpin

    Personally I'd go with the bottom option, but then not sure if I like the typeface for the "Self" - would really love to see something that balances the circle. Something like Gotham (kinda boring) or another discrete sans-serif.

    over 1 year ago

  5. 99b293b30b5643bba2cf6068459df797_7 Amber Weinberg

    I vote bottom as well. The ampersand (or is that "amber"sand hark hark) is sexy.

    over 1 year ago

  6. Pro Avatar_3 Chris Robinson

    Bottom one is looking bueno

    over 1 year ago

  7. Avatar Brandon Satterlee

    Bottom.

    over 1 year ago

  8. Gonzothegreat-100x100 Jan Rajtoral

    same here, bottom-version is uber-classy!

    over 1 year ago

  9. Pro Avatar Ian Storm Taylor

    I'd say bottom as well. One thing I'm thinking is why isn't "Self" aligned to either the cap-height of the ampersand, or the height of the circle. Feel like it should be one of those two...

    Lookin' cool!

    over 1 year ago

  10. Pro Chris_april_2010_avatar Chris Young

    I'm going to go against the flow here, 'cos I prefer the top version. I think the ampersand is cleaner and more legible.

    Agree with Ian that the alignment is a bit out now that you've made 'SELF' bigger.

    over 1 year ago

  11. Finch-new-logo Francisco Inchauste

    Thanks for all the feedback. I'll work on the alignment. I wanted to get something back up right away so didn't fine tune it.

    over 1 year ago

  12. Jasonrobb Jason Robb

    Top. Just kidding, obviously: the bottom!

    Depending on what other graphical elements you'll be working with, the circle could be shrunk a bit to match the height of the SELF. Or you could make the & the same height as the SELF and make the circle a bit bigger than it is now. Or don't! It looks good to me.

    over 1 year ago

  13. Pro Andy_taylor Andy Taylor

    Love the bottom one.

    over 1 year ago

  14. Pro Barb Thibaut Ninove

    Hey hot shots, I actually can't say so fast if the best one is the first or 2nd one. It's not like if Fransisco said "this is my logo". This shot shows two versions so I think it's a matter of context. What type/style of design for the rest ? Are you going to use Baskerville somewhere else or not ? Does the design rely on typography ? What's the importance of "&" compared to "self" ?

    Just seeing the capture, the second one is better to me. But like Jason said, if the ampersand matches the height of "self"... I may prefer the top one ! ;-)

    /My 2 cents. ;-)

    over 1 year ago

  15. Img_8025

    over 1 year ago

  16. Finch-new-logo Francisco Inchauste

    @Jason @Andy @Thibaut Thanks for the feedback and suggestions!

    @Viktor I'll respond on your rebound

    over 1 year ago

  17. Usforweb128 Justin Lowery

    As much as I'm in love with Knockout, the Hoefler Text Italic ampersand here does indeed look better in the circle.

    about 1 year ago

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