Lacalaca4

Stoked to get sign off on this today. In the end we went back to the option where the word wasn't split. This brings it more in line with the traditional way it's written, although still technically incorrect as i decided to repeat (with modifications) the "LA" lock-up to help assist the eye with pronouncing it "laca/laca" rather then "la/calaca". Anyway, the client is happy, so i'm happy.

Different orientations attached.

Matt Vergotis
Logos, Visual Identity, Typography & Illustration.

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