Medicine Man Lacrosse - Logo Design

After a bunch of different concepts and iterations, the client decided to stick with the original logo that I sent in an early stage of development - shown here. He liked the simplicity of the original and that it plays on the 'Medicine Man' as a unique separate identity. Though this brand is sports related, we didn't want the typical sporty feel at all. It's more than just a sport. It's a culture that needs to be represented, creating a platform for like-minded people to meet. A symbol for them to recognize as an integral part of sharing their passion.

After I created the mark, I chose an LHF font and somewhat heavily modified it to compliment the mark, conveying a sense of Native American heritage. To us, its bold. It emphasizes more of the Medicine Man over Lacrosse which is what we wanted. To give the name extra boldness, I further emphasized the capital M's which was exactly the look & feel we're after.

Hope you like it, happy Friday!

P.s. is it just me, or is Dribbble dramatically quiet lately?

Gert van Duinen
Stay ahead of the game with branding that resonates

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