After a bunch of different concepts and iterations, the client decided to stick with the original logo that I sent in an early stage of development - shown here. He liked the simplicity of the original and that it plays on the 'Medicine Man' as a unique separate identity. Though this brand is sports related, we didn't want the typical sporty feel at all. It's more than just a sport. It's a culture that needs to be represented, creating a platform for like-minded people to meet. A symbol for them to recognize as an integral part of sharing their passion.
After I created the mark, I chose an LHF font and somewhat heavily modified it to compliment the mark, conveying a sense of Native American heritage. To us, its bold. It emphasizes more of the Medicine Man over Lacrosse which is what we wanted. To give the name extra boldness, I further emphasized the capital M's which was exactly the look & feel we're after.
Hope you like it, happy Friday!
P.s. is it just me, or is Dribbble dramatically quiet lately?
Good to see this Gert! Absolutely loved reading the explanation behind the design, it's always a pleasure to read more into your designs and way of thinking. The mark and type are perfectly cohesive and the overall look really achieves the goals you described. Nice touch with the larger 'M's too, that works nicely.
Oh and you know I've found it particularly quiet in the last day or so too (long weekend and people are actually away from their computers??!)
22 Responses
Pro
Gert van Duinen
After a bunch of different concepts and iterations, the client decided to stick with the original logo that I sent in an early stage of development - shown here. He liked the simplicity of the original and that it plays on the 'Medicine Man' as a unique separate identity. Though this brand is sports related, we didn't want the typical sporty feel at all. It's more than just a sport. It's a culture that needs to be represented, creating a platform for like-minded people to meet. A symbol for them to recognize as an integral part of sharing their passion.
After I created the mark, I chose an LHF font and somewhat heavily modified it to compliment the mark, conveying a sense of Native American heritage. To us, its bold. It emphasizes more of the Medicine Man over Lacrosse which is what we wanted. To give the name extra boldness, I further emphasized the capital M's which was exactly the look & feel we're after.
Hope you like it, happy Friday!
P.s. is it just me, or is Dribbble dramatically quiet lately?
about 1 year ago
love the symbol and the typo, so love the logo :)
about 1 year ago
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Gert van Duinen
Awesome, thanks & cheers @Tomas
about 1 year ago
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Mateusz Dembek
Yeap, i like it :) great work @Gert van Duinen ;)
about 1 year ago
you nailed it. another time. flawless.
about 1 year ago
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Alexander Wende
Nice symbolism it is also looking really powerful/strong, great work again!
about 1 year ago
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Mark Jooste
This is another great logo @Gert van Duinen ! I have also found dribble to be a bit quiet this week.
about 1 year ago
Good to see this Gert! Absolutely loved reading the explanation behind the design, it's always a pleasure to read more into your designs and way of thinking. The mark and type are perfectly cohesive and the overall look really achieves the goals you described. Nice touch with the larger 'M's too, that works nicely.
Oh and you know I've found it particularly quiet in the last day or so too (long weekend and people are actually away from their computers??!)
about 1 year ago
Beautiful!
about 1 year ago
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Gert van Duinen
@Claire Thank you Claire. Your comments are always appreciated. And yes, maybe we should leave our computers too now ;)
Have a great weekend ahead!
about 1 year ago
Hmm yes maybe.. later ;) Thanks, you too!
about 1 year ago
Great symbol @Gert!
about 1 year ago
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Will Browar
I have to say, I like this one better than the last attempt. Well done.
about 1 year ago
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Gert van Duinen
We too will. Thanks.
about 1 year ago
Good to see a quality designer like yourself work in the world of lacrosse, the best sport ever created ever, in all time, for ever and ever.
Great Job!
about 1 year ago
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Gert van Duinen
@AJ I second that, though I've never had a connection with this sport before this project, but it actually grows on me.. Thanks for your comment mate.
about 1 year ago
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Nick Slater
Looking good buddy!
about 1 year ago
@Gert van Duinen Stars don't shine forever (@Dribbble) :)
about 1 year ago
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Gert van Duinen
@I'm Charlie That doesn't sound promising.. As I really wanted to become a star once in my lifetime here (:
about 1 year ago
@Gert van Duinen I think you've already done it :) it's promising, just like you said, little too quietly these days :)
about 1 year ago
Pro
Gert van Duinen
@I'm Charlie Yeah I noticed. Can't have all the fun at once right ;)
about 1 year ago
The M's are nice. Good work.
about 1 year ago