Dead or Alive EVO Showdown 2018 Booth

Initial design concept from this year's DOA EVO Showdown booth. With the recent announcement of Dead or Alive 6, this was an incredible opportunity to help Team Ninja reposition the IP for a more mature, esports driven audience. Thematically, we decided to recreate the super realism of the game's art direction by making the experience an arcade that would bust into a back alley for the tournament main stage, using real props and plenty of showcase pieces for attendees to interact with.

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