Austin FC

Late last year, @The Butler Bros were approached to brand a Major League Soccer team for our hometown. Inclusivity is a hallmark of soccer and the brand needed to be big enough for everyone, but also project the towering ambitions of our Club. Our brief was simple: design a “team for all of Austin.” Austin’s majestic live oak trees were the perfect symbol to represent the city’s togetherness, pride and strength. Building off this idea, we developed a narrative and visual identity that honors our legendary city and gives all who live here a team to finally call their own.

Dream come true to work on this project.

See the full case study on their site.

https://www.thebutlerbros.com/austin-fc/

Design Team: @Steve Wolf @Barrett Fry @Jacob Carter