The original logo was created by none other than the @philcoffman, and as the church's needs have grown, the obvious need for a brand guide became extremely apparent. As I began to piece things together with the old logo, I noticed that at a small scale, legibility suffered.
I wanted to create a unique shape that was identifiable on its own at all sizes but also allowed for a little more space for the text.
almost 2 years ago
What about trying to incorporate something with the city of Magnolia or even a magnolia tree/leaf? It feels like 'community' and 'magnolia' should be combined in some way.
Brittan, I've thought about that.. The only problem with that is that the brand can't be built on Magnolia since it will eventually (LORD willing) expand into a network of churches.
What if you add a second shape beneath the christ community church shape that mirrors it (so they look like they would fit together like puzzle pieces). That second shape could be where you put the location for each new church added.
Love this! Great job!
by Zach McNair
Over the past couple of years, our church has used a beautiful logo by our friend, Phil Coffman. Also over the past couple of years, all the design work has been handled by anyone with a computer. As our church has grown and shifted and as a way to serve the body well, I've been working with different concepts to simplify and improve the brand as a whole.
This is another direction I had in mind. Nothing final. Nothing set in stone.
The typeface is Futura.
I welcome your feedback.
over 1 year ago
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