Sketch for a logo I'm working on with Chris Brauckmuller. The goal is to reflect a camping, outdoor-retreat sort of theme with some script lettering reminiscent of wooden signage. The overall style needs to be solid, simple and masculine (nothing fancy, childish or too playful) and on a straight baseline. In terms of use, it'll be primarily on screen and have to work well at small sizes.
The final version is going to have a straight 'L' (instead of the loop) to make it a little less informal and not too much like handwriting. I'm also working on reducing that inevitable 'P-i' gap and fixing up the angle of the last 'p' as it's falling off a bit.
@Fabio Thanks a lot!
@Steven Just freestyled - initially did some very rough drafts with a brush marker pen and then worked with pencil from there. Cheers for the comment!
Perfection. How do you get your sketches so smooth and keep all the line weights the same? Great work again @Claire Coullon can't wait to see this develop.
Looking good Claire. I'm off on a trip for around 10 days so I'll have to check in on your progress when I get back... In the meanwhile, consider all your shots liked in advance ;)
@Bill Thanks very much, will make sure to post the process.
@Jed Haha thanks! Glad you like it. That style of connection emerged naturally pretty early on and I wanted to keep it simple and consistent (so curve-straight junctions are angled throughout). I do have a feeling those two letters will need some work in the vector though..
@Chris Cheers Chris! I usually draw the final version by tracing over the previous draft with a light pencil, then mechanical pencil on top for the final outline. It is kind of pain though, particularly because the lead breaks all the time.. Thanks a lot for the kind words!
@Michael Ha, thank you Michael! Will do ;) Hope you have a great trip and will look forward to hearing from you when you get back.
@Florent Thanks a lot, that's really nice of you! See above about the pencil lines :)
@The Prince Ink Co. Haha thanks a lot for the comment. In fairness, this is the final sketch - the others are definitely much messier. (For personal work or things that I vector directly without presenting them, I don't usually go as neat.)
Thanks very much @Christopher, really appreciate that. Cheers for the feedback as well, you're right about that gap. Actually, that second word was much more of a pain overall than 'Pixel', even though the letterforms themselves are technically simpler.. Working on the vector now so will make sure to fix that kerning, thanks!
I can't believe how you always make it look so relaxed and simple. You put in a ton of work and nothing you do is by accident. You put thought behind every little detail in your type, yet the outcome still looks like it was casually written by a hand of perfection.
But that's the whole purpose of course. Still, you can tell that it's your natural love for letters that makes it look so genuine.
As always, looking forward to seeing where this will end up. Looks great so far!
@Emir Thank you sincerely Emir, that's such a wonderful thing to read. I always spend hours pouring over those beautiful, intricate lettering drawings with elaborate details and wish mine looked half as exciting - it's so encouraging to read that you can see the things you described in these sorts of process drawings too. Really means a lot, thank you. Should be posting the vector progress soon! (Remember when I used to post once every couple of months?!)
@Brian Always good to hear your thoughts, thank you very much!
You could add a link to the i to help fill some gap. One concern I have with it is Pixel seems quite curvy and angular compared to "amp" as noted with the difference in stems on the two p's. Anyway, nice neat lettering for a sketch.
Thanks very much for your feedback @Dan (Hypagraphic) I always really appreciate it. Originally, for the 'P-i' I had something like this where the 'i' had a little tail that fit in the gap. However, it contributed to everything looking a bit too casual and handwriting-like, so we changed it and I'm tweaking the position of the 'P' stem and bowl to compensate instead.
Really good point about 'Pixel' vs. 'amp' - I've been fixing up the stem of the 'P' so it follows the slant of the lowercase one more closely and that has really helped (as has making the 'L' straight too). I'll post the vector development soon, would be interested to hear your thoughts on it. Thanks again!
Great flow here!!! I wondering if the little stroke flourishes on the P & C could be worked into the the right bar of the x, as if it were created with a brush, the i runs into x then a slight flick with the brush at the end. Like the tail of the K in bookouture for example.
100 Responses (page 1 of 4)
Sketch for a logo I'm working on with Chris Brauckmuller. The goal is to reflect a camping, outdoor-retreat sort of theme with some script lettering reminiscent of wooden signage. The overall style needs to be solid, simple and masculine (nothing fancy, childish or too playful) and on a straight baseline. In terms of use, it'll be primarily on screen and have to work well at small sizes.
The final version is going to have a straight 'L' (instead of the loop) to make it a little less informal and not too much like handwriting. I'm also working on reducing that inevitable 'P-i' gap and fixing up the angle of the last 'p' as it's falling off a bit.
about 1 year ago
Pro
Fabio Benedetti
@Claire Coullon nice typography ++
about 1 year ago
is this based off of anything, or just freestyled lettering?
about 1 year ago
Pro
Dalius Stuoka
Looking good thus far!
about 1 year ago
@Fabio Thanks a lot!
@Steven Just freestyled - initially did some very rough drafts with a brush marker pen and then worked with pencil from there. Cheers for the comment!
about 1 year ago
@Dalius Thank you!
about 1 year ago
Pro
Bill S Kenney
Look forward to seeing what you and @Chris come up with.
about 1 year ago
Pro
Jed Bridges
Another terrible thumbnail! ; )
Love this so much! Did you try any other options for the "m" to "p" connection?
about 1 year ago
Perfection. How do you get your sketches so smooth and keep all the line weights the same? Great work again @Claire Coullon can't wait to see this develop.
about 1 year ago
Pro
Michael Spitz
Looking good Claire. I'm off on a trip for around 10 days so I'll have to check in on your progress when I get back... In the meanwhile, consider all your shots liked in advance ;)
about 1 year ago
Can't add anything more! Great work.
Same question than Chris :) It seems so perfect!
about 1 year ago
Pro
The Prince Ink Co.
Sketch huh? I have no idea what to call my 'sketches' any more...they are definitely not this legit...
about 1 year ago
Pro
Terra Spitzner
Can't wait to see the progress on this, Claire! I am loving it (:
about 1 year ago
@Bill Thanks very much, will make sure to post the process.
@Jed Haha thanks! Glad you like it. That style of connection emerged naturally pretty early on and I wanted to keep it simple and consistent (so curve-straight junctions are angled throughout). I do have a feeling those two letters will need some work in the vector though..
@Chris Cheers Chris! I usually draw the final version by tracing over the previous draft with a light pencil, then mechanical pencil on top for the final outline. It is kind of pain though, particularly because the lead breaks all the time.. Thanks a lot for the kind words!
@Michael Ha, thank you Michael! Will do ;) Hope you have a great trip and will look forward to hearing from you when you get back.
@Florent Thanks a lot, that's really nice of you! See above about the pencil lines :)
@The Prince Ink Co. Haha thanks a lot for the comment. In fairness, this is the final sketch - the others are definitely much messier. (For personal work or things that I vector directly without presenting them, I don't usually go as neat.)
@Terra Spitzner Glad to hear it, thank you!
about 1 year ago
I can't even think of what to say to compliment how I feel about this.
Feedback: The kerning on the "am" ligature seems a tad bit larger.
about 1 year ago
Thanks very much @Christopher, really appreciate that. Cheers for the feedback as well, you're right about that gap. Actually, that second word was much more of a pain overall than 'Pixel', even though the letterforms themselves are technically simpler.. Working on the vector now so will make sure to fix that kerning, thanks!
about 1 year ago
Pro
Emir Ayouni
I can't believe how you always make it look so relaxed and simple. You put in a ton of work and nothing you do is by accident. You put thought behind every little detail in your type, yet the outcome still looks like it was casually written by a hand of perfection.
But that's the whole purpose of course. Still, you can tell that it's your natural love for letters that makes it look so genuine.
As always, looking forward to seeing where this will end up. Looks great so far!
about 1 year ago
Pro
Steely
Wow, this type is amazing already, Claire!
about 1 year ago
@Emir Thank you sincerely Emir, that's such a wonderful thing to read. I always spend hours pouring over those beautiful, intricate lettering drawings with elaborate details and wish mine looked half as exciting - it's so encouraging to read that you can see the things you described in these sorts of process drawings too. Really means a lot, thank you. Should be posting the vector progress soon! (Remember when I used to post once every couple of months?!)
@Brian Always good to hear your thoughts, thank you very much!
about 1 year ago
You could add a link to the i to help fill some gap. One concern I have with it is Pixel seems quite curvy and angular compared to "amp" as noted with the difference in stems on the two p's. Anyway, nice neat lettering for a sketch.
about 1 year ago
Thanks very much for your feedback @Dan (Hypagraphic) I always really appreciate it. Originally, for the 'P-i' I had something like this where the 'i' had a little tail that fit in the gap. However, it contributed to everything looking a bit too casual and handwriting-like, so we changed it and I'm tweaking the position of the 'P' stem and bowl to compensate instead.
Really good point about 'Pixel' vs. 'amp' - I've been fixing up the stem of the 'P' so it follows the slant of the lowercase one more closely and that has really helped (as has making the 'L' straight too). I'll post the vector development soon, would be interested to hear your thoughts on it. Thanks again!
about 1 year ago
Pro
Tad Fry
The i to x to e; love it!
about 1 year ago
Pro
Chris Brauckmuller
Beautiful. I cant wait to get my hands on this. You're awesome!
about 1 year ago
Pro
Josh Hayes
Whilst we're on the subject of ligatures ;)
Great flow here!!! I wondering if the little stroke flourishes on the P & C could be worked into the the right bar of the x, as if it were created with a brush, the i runs into x then a slight flick with the brush at the end. Like the tail of the K in bookouture for example.
about 1 year ago
Solution to your broken led problem: liquid ink pencil. http://bit.ly/GWJk1C
about 1 year ago