Elegant Inverted

5 Responses

1. Si Jobling

   Taking into consideration some of Paul's suggestions, I've tidied up some of the curves (particularly around the top tail) and removed the unnecessary effects, focusing on the shape and colour tones.

   I quite like how this is turning out. Lots of potential with the simple muted colour tones too.

   about 1 year ago

2. Pro Anthony Killeen

   Great work Si, and some fantastic input from Paul too. I think this looks a lot better than the sans-serif mark you had used previously, this one has some flare about it, some uniqueness.

   Some of the curves (i feel) still need a bit of tweaking just to flow a little better, and the non-central placement of the I below the top tail of the S irks me slightly but there's certainly nothing wrong with it!

   Good stuff!

   about 1 year ago

3. Si Jobling

   @Anthony Killeen,
   Thanks for the constructive feedback. I wasn't sure if the curves needed further attention but you've proved they do.

   As for the position of the "i", it feels right for me. It seems to continue along the path set by the top of the "S" and, if it's pushed closer to the centre, could be too tight with the "S" becoming busy at smaller resolutions.

   I'll do some further work on it though.

   about 1 year ago

4. Martin Lucas

   I like how the S and the dot of the i blend together - but because of the tail on the i - it looks a little too much like Su on first glance - thought the same thing when I saw the first version. Could you reduce the tail a little - or just add the 'e' and make the transition complete ;)

   about 1 year ago

5. Si Jobling

   @Martin Lucas, thanks for the constructive feedback. I think you could be right about the tail of the "i" making it appear like a "u". I could probably reduce the length of the tail to avoid confusion (especially at smaller resolutions).

   about 1 year ago