Rejected logo-concept for Asset.
A company that deals with eHealth, Security & Networking.
They wanted something that would represent that with a touch of Science.
This one didn't fly, so it's back to the drawing board.
over 1 year ago
This may be corny but have you tried a half heat & half lock symbol? Im not thinking very illustrated style either, just a symbol like you have here.
or a lock with a heart as the keyhole. Yeah, now that's corny, but it could work. Also, may the font needs to be more approachable to focus on the friendliness of this organization. Just a thought. I love that symbol though.
@Herson & @kirk - Thanks guys for the feedback and the suggestions. The heart/keyhole idea was something we thought about, but it's been done before and it's one of those literal clichés. It's even in the Hugo-movie.
I try to deliver solutions that aren't too literal. If I can avoid it.
Because I feel they aren't memorable at all. I think more people would remember the lion-head made out of electrons better than a padlock with a heart in it.
It can still represent security, science and networking (I forgot to mention that networking was one of the keywords for the concept they asked for).
But anyway, I'm not saying those are bad suggestions. Not at all. We might end up going that route eventually. But that is just how I try to approach identity work.
Man when i first looked i saw a tech-y lions head right away. awesome job
@Emir Ayouni | Growcase| Growcase| and you do a dam good job at it. I 100% agree with you but since your comment said they wanted something to represent eHealth and Security and this was rejected I thought I suggested the obvious rout. But I agree with you tho, avoid the literal cliche if posible.
Great work :)
@matt - Cheers, bud! That's sort of the idea, so I'm glad you saw it right away ;)
@Herson - Thanks for the kind words, Herson. Yes, again, I'm not saying it's a bad suggestion at all, especially since they didn't want to take this route. We have some ideas to present to them that might work, so we'll see where it goes :)
@Emir Ayouni | Growcase| Growcase I understand :) cant wait to see what you come up with
I know, but sometimes an exploration of the obvious could lead to a revolutionary solution. What if the circuitry was something that made an "a"? It's so cool and it would tie back into networking as well. You need to use this for something! haha. good luck.
rejected, oh man this is client fail, great logo
I'm not sure about the logo, but oh wow, I really love the type.
I saw the lion at first glance, really nicely used technology here :)
@kirk - Thanks Kirk. Yes, I agree. Funny you should mention that. It's one of the ideas we've been kicking around. I'm not completely sold on it myself, yet. But you never know until you try, right? :) So we'll see!
@Jan & @Luka - Cheers!
@Cade - I should say thank you, but I can't take credit for that :) The type is made by @Michael Spitz and it's called Onramp. And I agree, it's a awesome display font!
This couldn't say 'a touch of Science' more perfectly, I really like it. Even better with the networking aspect too. The lion really stands out and the representation of the electrons are such a visually simple yet easy to identify element. Big shame that it didn't work out but no doubt you'll come up with some alternatives that are even better!
@Claire - Thanks for the kindness and the confidence, Claire. I'm hoping we will. I try to make my latest work, my best work. If it's not, then I'm not completely satisfied to present it. It's hard to promote and sell a good idea to "committees" tho, as a 3rd party. So we'll see what happens. But I'm sure it will hit home eventually :)
the illustration reminds me an underground map:
then a circuit:
Yep, completely see where you're coming from. It's the best approach really, it really makes you push yourself and very much makes your work grow. Definitely difficult though, especially as the best ideas don't always get recognized where they should! I really love following the progress of your projects especially because every idea is always an improvement over the last. Anyway, I'll stop rambling - looking forward to seeing more of this!
@Emir oh, amazing. I was wondering if that was an actual type or whether it was made for the client. I think I've found my new favourite!
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