Logo I'm working on for an eBook publisher. It needs to be stylish, clean, distinctive with a timeless quality and appeal to a primarily female audience. The name is a play on the words "book" and "couture", referencing that the books are perfectly tailored to the target audience, so we were looking at ways in which to link this within the lettering. The 'b' in particular has to be unique and own-able since it'll be used as an icon.
The 3 sketches on the left were the first set of proposals and explored varying extremes within the brief, from relatively restrained to very visual. The design was then revised mostly based on the top left version but bringing in the strongest elements from the other two. (Slight name update too to make its meaning more recognisable).
The idea is to suggest the movement and shape of thread within the 'b' in a subtle and elegant way that doesn't look gimmicky or hinder legibility. Looking for feedback - happy with it conceptually, but open to suggestions for any finishing touches or things that need fixing (for a start, there's something a little strange about that 'e' that I need to look at...) Thanks!
@Jordan Thanks a lot! Haha yeah they're pretty scribbly, mostly just "fix this, weird here.."
@Nick I really appreciate the kind comment, thanks very much! Glad you like it.
@Ryan Thank you! Yea it's definitely the right direction, just looking to get the finishing touches, maybe add a little something.. not sure though. Cheers!
@Luke Thanks a lot, good to hear!
@francisco You know, I usually prefer a cursive style 'r' for that exact reason. Went with this style though for very easy legibility and to add create consistency with the 'k'. Thanks very much for the feedback!
I get depressed everytime I see your work - so damn good.
Seems like the eye on the e could slope down a tad more at the bottom (not sure if that makes sense).
@Brian Ha, you're one to talk with all your beautiful lettering pieces lately. I see exactly what you mean for the 'e', it might be a little thick in the middle bar too. Thanks a lot for the feedback!
@Chris Thank you very much for that, I'm really glad to hear it! It's always a little hard to nail 'timeless' as it's difficult to pinpoint exactly what defines that.
B-e-a-uuutiful work Claire. Love the lettering style overall, and even though at first glance the 'e' feels disconnected (literally!) the 'b' on the other end balances it out perfectly. The letters flow so nicely.
Would you mind if I offered one suggestion though?
129 Responses (page 1 of 6)
Logo I'm working on for an eBook publisher. It needs to be stylish, clean, distinctive with a timeless quality and appeal to a primarily female audience. The name is a play on the words "book" and "couture", referencing that the books are perfectly tailored to the target audience, so we were looking at ways in which to link this within the lettering. The 'b' in particular has to be unique and own-able since it'll be used as an icon.
The 3 sketches on the left were the first set of proposals and explored varying extremes within the brief, from relatively restrained to very visual. The design was then revised mostly based on the top left version but bringing in the strongest elements from the other two. (Slight name update too to make its meaning more recognisable).
The idea is to suggest the movement and shape of thread within the 'b' in a subtle and elegant way that doesn't look gimmicky or hinder legibility. Looking for feedback - happy with it conceptually, but open to suggestions for any finishing touches or things that need fixing (for a start, there's something a little strange about that 'e' that I need to look at...) Thanks!
Bigger version.
about 1 year ago
Nice one Claire!
about 1 year ago
@Michal Díky moc!
about 1 year ago
Pro
Jordan Mahaffey
Really diggin the progress! Wish I could read all your handwritten notes ha
about 1 year ago
Pro
Nick Slater
wow! these options are just so superb! Claire you really out did yourself!
about 1 year ago
@Jordan Thanks a lot! Haha yeah they're pretty scribbly, mostly just "fix this, weird here.."
@Nick I really appreciate the kind comment, thanks very much! Glad you like it.
about 1 year ago
Pro
Colin Tierney
and here we go...
about 1 year ago
Pro
Ryan Hamrick
Oh man, this is really something. I'm LOVING the current version.
about 1 year ago
@Colin Haha I dunno, it's pretty quiet today ;)
about 1 year ago
Pro
Luke Ritchie
Perfect fit in my opinion :)
about 1 year ago
lovely work, but i think that i prefer the other "r" its more fluid
about 1 year ago
Perfect.
about 1 year ago
@Ryan Thank you! Yea it's definitely the right direction, just looking to get the finishing touches, maybe add a little something.. not sure though. Cheers!
@Luke Thanks a lot, good to hear!
@francisco You know, I usually prefer a cursive style 'r' for that exact reason. Went with this style though for very easy legibility and to add create consistency with the 'k'. Thanks very much for the feedback!
about 1 year ago
very nice
about 1 year ago
@Rokas Thanks a lot! Hope all is well with you by the way.
about 1 year ago
@Vincent Merci beaucoup !
about 1 year ago
Pro
Steely
I get depressed everytime I see your work - so damn good.
Seems like the eye on the e could slope down a tad more at the bottom (not sure if that makes sense).
about 1 year ago
stylish, clean, distinctive with a timeless quality. You've got them all covered there Claire. Beautiful work once again
about 1 year ago
awesome!
about 1 year ago
@Brian Ha, you're one to talk with all your beautiful lettering pieces lately. I see exactly what you mean for the 'e', it might be a little thick in the middle bar too. Thanks a lot for the feedback!
@Chris Thank you very much for that, I'm really glad to hear it! It's always a little hard to nail 'timeless' as it's difficult to pinpoint exactly what defines that.
@Ruslan Thanks a lot!
about 1 year ago
Pro
Nikita Prokhorov
B-e-a-uuutiful work Claire. Love the lettering style overall, and even though at first glance the 'e' feels disconnected (literally!) the 'b' on the other end balances it out perfectly. The letters flow so nicely.
Would you mind if I offered one suggestion though?
about 1 year ago
@Claire, en effet, tu t'es encore surpassée! Et difficile de ne pas apprécier ton magnifique travail!
about 1 year ago
magnifique ce K qui epouse le o, le e est superbe egalement
about 1 year ago
Pro
Nathan Walker
Wow! Beautiful! Really love the B.
about 1 year ago
Pro
Mike Jones
Very well done, love the process! Nice work!
about 1 year ago