Logo development

Bookprogress

129 Responses (page 1 of 6)

  1. Claire Coullon Claire Coullon

    Logo I'm working on for an eBook publisher. It needs to be stylish, clean, distinctive with a timeless quality and appeal to a primarily female audience. The name is a play on the words "book" and "couture", referencing that the books are perfectly tailored to the target audience, so we were looking at ways in which to link this within the lettering. The 'b' in particular has to be unique and own-able since it'll be used as an icon.

    The 3 sketches on the left were the first set of proposals and explored varying extremes within the brief, from relatively restrained to very visual. The design was then revised mostly based on the top left version but bringing in the strongest elements from the other two. (Slight name update too to make its meaning more recognisable).

    The idea is to suggest the movement and shape of thread within the 'b' in a subtle and elegant way that doesn't look gimmicky or hinder legibility. Looking for feedback - happy with it conceptually, but open to suggestions for any finishing touches or things that need fixing (for a start, there's something a little strange about that 'e' that I need to look at...) Thanks!

    Bigger version.

    likes

    about 1 year ago

  2. Michal Sobel Michal Sobel

    Nice one Claire!

    about 1 year ago

  3. Claire Coullon Claire Coullon

    @Michal Díky moc!

    about 1 year ago

  4. Pro Jordan Mahaffey Jordan Mahaffey

    Really diggin the progress! Wish I could read all your handwritten notes ha

    likes

    about 1 year ago

  5. Pro Nick Slater Nick Slater

    wow! these options are just so superb! Claire you really out did yourself!

    likes

    about 1 year ago

  6. Claire Coullon Claire Coullon

    @Jordan Thanks a lot! Haha yeah they're pretty scribbly, mostly just "fix this, weird here.."
    @Nick I really appreciate the kind comment, thanks very much! Glad you like it.

    likes

    about 1 year ago

  7. Pro Colin Tierney Colin Tierney

    and here we go...

    likes

    about 1 year ago

  8. Pro Ryan Hamrick Ryan Hamrick

    Oh man, this is really something. I'm LOVING the current version.

    about 1 year ago

  9. Claire Coullon Claire Coullon

    @Colin Haha I dunno, it's pretty quiet today ;)

    about 1 year ago

  10. Pro Luke Ritchie Luke Ritchie

    Perfect fit in my opinion :)

    about 1 year ago

  11. francisco gigena francisco gigena

    lovely work, but i think that i prefer the other "r" its more fluid

    about 1 year ago

  12. Rokas Sutkaitis Rokas Sutkaitis

    Perfect.

    about 1 year ago

  13. Claire Coullon Claire Coullon

    @Ryan Thank you! Yea it's definitely the right direction, just looking to get the finishing touches, maybe add a little something.. not sure though. Cheers!
    @Luke Thanks a lot, good to hear!
    @francisco You know, I usually prefer a cursive style 'r' for that exact reason. Went with this style though for very easy legibility and to add create consistency with the 'k'. Thanks very much for the feedback!

    about 1 year ago

  14. Vincent Guyon Vincent Guyon

    very nice

    about 1 year ago

  15. Claire Coullon Claire Coullon

    @Rokas Thanks a lot! Hope all is well with you by the way.

    about 1 year ago

  16. Claire Coullon Claire Coullon

    @Vincent Merci beaucoup !

    about 1 year ago

  17. Pro Steely Steely

    I get depressed everytime I see your work - so damn good.
    Seems like the eye on the e could slope down a tad more at the bottom (not sure if that makes sense).

    about 1 year ago

  18. Chris Beaumont Chris Beaumont

    stylish, clean, distinctive with a timeless quality. You've got them all covered there Claire. Beautiful work once again

    likes

    about 1 year ago

  19. Ruslan Ruslan

    awesome!

    about 1 year ago

  20. Claire Coullon Claire Coullon

    @Brian Ha, you're one to talk with all your beautiful lettering pieces lately. I see exactly what you mean for the 'e', it might be a little thick in the middle bar too. Thanks a lot for the feedback!

    @Chris Thank you very much for that, I'm really glad to hear it! It's always a little hard to nail 'timeless' as it's difficult to pinpoint exactly what defines that.

    @Ruslan Thanks a lot!

    likes

    about 1 year ago

  21. Pro Nikita Prokhorov Nikita Prokhorov

    B-e-a-uuutiful work Claire. Love the lettering style overall, and even though at first glance the 'e' feels disconnected (literally!) the 'b' on the other end balances it out perfectly. The letters flow so nicely.

    Would you mind if I offered one suggestion though?

    about 1 year ago

  22. Abdallah Ahizoune Abdallah Ahizoune

    @Claire, en effet, tu t'es encore surpassée! Et difficile de ne pas apprécier ton magnifique travail!

    about 1 year ago

  23. Vincent Guyon Vincent Guyon

    magnifique ce K qui epouse le o, le e est superbe egalement

    likes

    about 1 year ago

  24. Pro Nathan Walker Nathan Walker

    Wow! Beautiful! Really love the B.

    about 1 year ago

  25. Pro Mike Jones Mike Jones

    Very well done, love the process! Nice work!

    about 1 year ago

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