Logo I'm working on for an eBook publisher. It needs to be stylish, clean, distinctive with a timeless quality and appeal to a primarily female audience. The name is a play on the words "book" and "couture", referencing that the books are perfectly tailored to the target audience, so we were looking at ways in which to link this within the lettering. The 'b' in particular has to be unique and own-able since it'll be used as an icon.
The 3 sketches on the left were the first set of proposals and explored varying extremes within the brief, from relatively restrained to very visual. The design was then revised mostly based on the top left version but bringing in the strongest elements from the other two. (Slight name update too to make its meaning more recognisable).
The idea is to suggest the movement and shape of thread within the 'b' in a subtle and elegant way that doesn't look gimmicky or hinder legibility. Looking for feedback - happy with it conceptually, but open to suggestions for any finishing touches or things that need fixing (for a start, there's something a little strange about that 'e' that I need to look at...) Thanks!
about 2 years ago
Nice one Claire!
@Michal Díky moc!
Really diggin the progress! Wish I could read all your handwritten notes ha
wow! these options are just so superb! Claire you really out did yourself!
@Jordan Thanks a lot! Haha yeah they're pretty scribbly, mostly just "fix this, weird here.."
@Nick I really appreciate the kind comment, thanks very much! Glad you like it.
and here we go...
Oh man, this is really something. I'm LOVING the current version.
@Colin Haha I dunno, it's pretty quiet today ;)
Perfect fit in my opinion :)
lovely work, but i think that i prefer the other "r" its more fluid
@Ryan Thank you! Yea it's definitely the right direction, just looking to get the finishing touches, maybe add a little something.. not sure though. Cheers!
@Luke Thanks a lot, good to hear!
@francisco You know, I usually prefer a cursive style 'r' for that exact reason. Went with this style though for very easy legibility and to add create consistency with the 'k'. Thanks very much for the feedback!
@Rokas Thanks a lot! Hope all is well with you by the way.
@Vincent Merci beaucoup !
I get depressed everytime I see your work - so damn good.
Seems like the eye on the e could slope down a tad more at the bottom (not sure if that makes sense).
stylish, clean, distinctive with a timeless quality. You've got them all covered there Claire. Beautiful work once again
@Brian Ha, you're one to talk with all your beautiful lettering pieces lately. I see exactly what you mean for the 'e', it might be a little thick in the middle bar too. Thanks a lot for the feedback!
@Chris Thank you very much for that, I'm really glad to hear it! It's always a little hard to nail 'timeless' as it's difficult to pinpoint exactly what defines that.
@Ruslan Thanks a lot!
B-e-a-uuutiful work Claire. Love the lettering style overall, and even though at first glance the 'e' feels disconnected (literally!) the 'b' on the other end balances it out perfectly. The letters flow so nicely.
Would you mind if I offered one suggestion though?
@Claire, en effet, tu t'es encore surpassée! Et difficile de ne pas apprécier ton magnifique travail!
magnifique ce K qui epouse le o, le e est superbe egalement
Wow! Beautiful! Really love the B.
Very well done, love the process! Nice work!
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