Done & done!
In a last minute shift, the clients decided to opt for a slighyly more classic direction on the '&'. While I'm obviosuly a little sad to see the 'infinite' concept go unused, I do think this one makes for a particularly solid stylistic fit.
As for our loopy friend > I'm sure we'll find a good home for him eventually ;)
Thanks again to everyone for all your interest in the process!
almost 2 years ago
Sad to see the infinite ampersand go, but I have to say that looking at the full piece, this one works really well as it's not as heavy. Also great to see 'Tap' pulling its weight perfectly too!
Sweet - looks fantastic!
Yes! Great to finally see this bad boy complete, Infinite Amp or not. Looks phenomenal, Michael!
Is this real life?
My Dad asked me what I wanted to be like when i grew up. I said I want to be like Michael Spitz!
Type is absolutely beautiful. Not sure it needs the shadows if you are dropping the infinite ampersand.
Fantastic finish to this project, Spitz. I've really enjoyed following your process. Real bummer about that ampersand, but now, seeing the full lockup, I agree with you and @Claire Coullon that, while the ampersand looked MONEY on its own, it was a bit weighty in the lockup. I think that your current ampersand does a good job filling in.
Knowing you (well, virtually, anyway), I'm sure you will find a use for the infini-sand in some aspect or another. Art print of a bunch of different Spitz-style ampersands? I'd buy it.
Dang, I'm also sad to see it go, Spitzter, but it still turned out pretty damn fantastic!
@Claire - I'm sure he'll be popping up again somewhere... ;) Glad to hear the 'Tap' piece played out ok by you. With all that build up, I was getting kind of worried!
@Brian Steely @Ryan Hamrick @Paulius Kairevičius @Emir Ayouni | Growcase| Growcase|@Emir Ayouni | Growcase|@Emir Ayouni |@Emir Ayouni | Growcase|@Emir Ayouni |@Emir Ayouni | Growcase| Growcase|@Emir Ayouni | Growcase|@Emir Ayouni |@Emir Ayouni | Growcase| Growcase - Greatley appreciated guys!
@Erynn - Thanks a lot! RE the shadows > perhaps, however the clients were pretty set on those from the start.
@Shannon - Ha! Me too...
@Jon - Cheers Jon! I agree with you and @Claire RE the weight of that guy. I actually ended up slimiing it down quite a bit, but ultimately I think the weight of the final vesion made for a better fit. RE the poster > At this rate I may just have to do somehting like that to clear out my inventory. Rest assured, you guys haven't seen the half of the '&' madness I hammered out behind the scenes... ;)
looking real good mike
Awesome work, Michael! It was really fun to watch your design process on this one.
You could team up with @Nick Slater and do ampersand t-shirts ;)
over 1 year ago
This looks beautiful and stylish. Sure gives the feeling of the name itself. :) great work @Michael Spitz
I read "Surpe & Tap" from the first glance. Anything else just awesome!
Really nice work on this one Michael. Great flow.
I really dig that t and ampersand! This is amazing work!
It's like the new amp has a mustache
Uh oh... the return of...
@Neil - Much appreciated my man!
@Joshua - Thank a lot for following along Joshua!
@Chris - Apparel of some kind is defefintly on the list to-do list. One day...
@Abdullah - Thanks very much!
@Vladimir - Cheers! I think there may alwasy be a few people that give it a double take...but I'm honestly pretty happy with the resolution on the read.
@Christopher - Cheers Christopher! Thanks a lot!
@Nick - Thaks a lot bud! Always great to hear from you.
@Trevor - Ha! Yep, I definitely got that as well ;)
@Jon - HA! I know your position on the matter very well indeed! Brilliant design analysis rant > engaged!
Looks fantastic, awesome work michael!
This is a solid and good solution @Michael. You done a great work, congratz! You can be proud of you :)
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