In a last minute shift, the clients decided to opt for a slighyly more classic direction on the '&'. While I'm obviosuly a little sad to see the 'infinite' concept go unused, I do think this one makes for a particularly solid stylistic fit.
As for our loopy friend > I'm sure we'll find a good home for him eventually ;)
Thanks again to everyone for all your interest in the process!
Sad to see the infinite ampersand go, but I have to say that looking at the full piece, this one works really well as it's not as heavy. Also great to see 'Tap' pulling its weight perfectly too!
Fantastic finish to this project, Spitz. I've really enjoyed following your process. Real bummer about that ampersand, but now, seeing the full lockup, I agree with you and @Claire Coullon that, while the ampersand looked MONEY on its own, it was a bit weighty in the lockup. I think that your current ampersand does a good job filling in.
Knowing you (well, virtually, anyway), I'm sure you will find a use for the infini-sand in some aspect or another. Art print of a bunch of different Spitz-style ampersands? I'd buy it.
@Claire - I'm sure he'll be popping up again somewhere... ;) Glad to hear the 'Tap' piece played out ok by you. With all that build up, I was getting kind of worried!
@Jon - Cheers Jon! I agree with you and @Claire RE the weight of that guy. I actually ended up slimiing it down quite a bit, but ultimately I think the weight of the final vesion made for a better fit. RE the poster > At this rate I may just have to do somehting like that to clear out my inventory. Rest assured, you guys haven't seen the half of the '&' madness I hammered out behind the scenes... ;)
@Vladimir - Cheers! I think there may alwasy be a few people that give it a double take...but I'm honestly pretty happy with the resolution on the read.
22 Responses
Pro
Michael Spitz
Done & done!
In a last minute shift, the clients decided to opt for a slighyly more classic direction on the '&'. While I'm obviosuly a little sad to see the 'infinite' concept go unused, I do think this one makes for a particularly solid stylistic fit.
As for our loopy friend > I'm sure we'll find a good home for him eventually ;)
Thanks again to everyone for all your interest in the process!
about 1 year ago
Sad to see the infinite ampersand go, but I have to say that looking at the full piece, this one works really well as it's not as heavy. Also great to see 'Tap' pulling its weight perfectly too!
about 1 year ago
Pro
Steely
Sweet - looks fantastic!
about 1 year ago
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Ryan Hamrick
Yes! Great to finally see this bad boy complete, Infinite Amp or not. Looks phenomenal, Michael!
about 1 year ago
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Paulius Kairevičius
Is this real life?
about 1 year ago
My Dad asked me what I wanted to be like when i grew up. I said I want to be like Michael Spitz!
about 1 year ago
Pro
Erynn Saunders
Type is absolutely beautiful. Not sure it needs the shadows if you are dropping the infinite ampersand.
about 1 year ago
Pro
Jon Stapp | atomicvibe
Fantastic finish to this project, Spitz. I've really enjoyed following your process. Real bummer about that ampersand, but now, seeing the full lockup, I agree with you and @Claire Coullon that, while the ampersand looked MONEY on its own, it was a bit weighty in the lockup. I think that your current ampersand does a good job filling in.
Knowing you (well, virtually, anyway), I'm sure you will find a use for the infini-sand in some aspect or another. Art print of a bunch of different Spitz-style ampersands? I'd buy it.
about 1 year ago
Pro
Emir Ayouni
Dang, I'm also sad to see it go, Spitzter, but it still turned out pretty damn fantastic!
about 1 year ago
Pro
Michael Spitz
@Claire - I'm sure he'll be popping up again somewhere... ;) Glad to hear the 'Tap' piece played out ok by you. With all that build up, I was getting kind of worried!
@Brian Steely @Ryan Hamrick @Paulius Kairevičius @Emir Ayouni | Growcase| Growcase|@Emir Ayouni | Growcase|@Emir Ayouni |@Emir Ayouni | Growcase|@Emir Ayouni |@Emir Ayouni | Growcase| Growcase|@Emir Ayouni | Growcase|@Emir Ayouni |@Emir Ayouni | Growcase| Growcase - Greatley appreciated guys!
@Erynn - Thanks a lot! RE the shadows > perhaps, however the clients were pretty set on those from the start.
@Shannon - Ha! Me too...
@Jon - Cheers Jon! I agree with you and @Claire RE the weight of that guy. I actually ended up slimiing it down quite a bit, but ultimately I think the weight of the final vesion made for a better fit. RE the poster > At this rate I may just have to do somehting like that to clear out my inventory. Rest assured, you guys haven't seen the half of the '&' madness I hammered out behind the scenes... ;)
about 1 year ago
Pro
Neil Tasker
looking real good mike
about 1 year ago
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Joshua Sortino
Awesome work, Michael! It was really fun to watch your design process on this one.
about 1 year ago
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Chris Young
You could team up with @Nick Slater and do ampersand t-shirts ;)
about 1 year ago
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Abdullah
This looks beautiful and stylish. Sure gives the feeling of the name itself. :) great work @Michael Spitz
about 1 year ago
I read "Surpe & Tap" from the first glance. Anything else just awesome!
about 1 year ago
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Christopher Magruder
Really nice work on this one Michael. Great flow.
about 1 year ago
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Nick Slater
I really dig that t and ampersand! This is amazing work!
about 1 year ago
It's like the new amp has a mustache
about 1 year ago
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Jon Stapp | atomicvibe
Uh oh... the return of...
SURPE!!
D:
about 1 year ago
Pro
Michael Spitz
@Neil - Much appreciated my man!
@Joshua - Thank a lot for following along Joshua!
@Chris - Apparel of some kind is defefintly on the list to-do list. One day...
@Abdullah - Thanks very much!
@Vladimir - Cheers! I think there may alwasy be a few people that give it a double take...but I'm honestly pretty happy with the resolution on the read.
@Christopher - Cheers Christopher! Thanks a lot!
@Nick - Thaks a lot bud! Always great to hear from you.
@Trevor - Ha! Yep, I definitely got that as well ;)
@Jon - HA! I know your position on the matter very well indeed! Brilliant design analysis rant > engaged!
about 1 year ago
Looks fantastic, awesome work michael!
about 1 year ago
This is a solid and good solution @Michael. You done a great work, congratz! You can be proud of you :)
about 1 year ago