another direction on the screen printing and embroidery company.
about 1 year ago
You've made what seems like a zillion of these, and while they are all visually stunning and really well put-together, I still don't feel like any of them accurately or clearly communicate "printing company."
This one, for example, looks like a paint splatter. How is that printing? It reminds me more of graffiti or something like that.
The other ones had references to printing processes, which is good, but they didn't immediately read like they should have.
So here's what I think.
Normally I strongly believe that a good logo reads in one color, but for a logo to really truly clarify "printing" it needs some representation of the CMYK process. Without that, it could be almost anything.
I truly see what your saying, @Ryan Ford. I believe I did not mention that the business wanted to focus on their t-shirt screen business instead of actual printing. (NOT sheet feed, cmyk)
And they wanted to show a little embroidery into the design.
And there larger customers (for now) are bands, boarders, some youth groups and alike. So I am looking at a little grunge looking style. But will also have the logo with a cleaner look to be versatile. So this was more for show here for now. So I miss led with the first concepts, because I focused on a traditional printing angle which ended up NOT being the case for this logo.
And as far as color, yeah I plan on working on the color versions that also lend themselves into silk screening more, but I always like to see the design in one color to make sure it holds its own without the color enhancement.
Hope that makes sense. Really appreciate the feed back always helps.
I like this, they are all very cool designs. BUT ha I think you need to think about the communication now rather then look. Out of all the concepts I have seen, it looks like the target market has changed 180 degrees, your first ones looking more corporate, now we are heading more 'factory/grunge' feel.
Like Ryan mentioned this could be anything, if you replaced PRINTING with Takeaways or Restaurant it wouldn't make a difference. Love your work btw haha
@Shannon Hatch Yeah I agree it has gone 180. But that was my fault, I jumped the gun a tad. (ya think!) After a discussion with the client they wanted to go the screening route and not so corporate. And loves the out of register colors and half tone patterns. So the other designs were a tad rushed. But what the hell had fun experimenting. So I thought i might as well show the 180 degrees. :)
beautiful illustrative style ...
I've come to realize that one should brand the name, not the business/services - what I mean is that your name is what is supposed to differentiate you from other (tons of) business providing the same services - that said, a logo should not necessarily reflect the services, but rather make the business name stick to the mind.
That said, this is really nice, I just think the splatter on the right could be a bit subtler, it throws me off.
This one is definitely my fav. I like the embrodiery and grungy style in it. The splatter is nice touch but I agree it's a bit too splattered.
@Type and Signs thanks, bud. appreciate it.
@Stelian Vasile Thanks for the feedback. And I do agree that a brand should the focus. Because it does help you cut through the clutter of (now world wide_because of the internet) business, but i also feel we as designer's need to give it a personality of the business/service. I feel that the brand is like a person's personality. We all have one and as people get to know us, it becomes who we are in their minds. Logos do help define the brand name, but I think we also need to help give a feeling of what the company is about with our choice of colors, type and how we design up their image. So (in my book) when you can get a piece of what they do, at least their main core business, then I think it adds to the overall brand.
But it does not work for every business and I get that. But we are still challenged to project a personality into the brand through the design.
So yeah I agree that the first goal should be the name, to many companies don't do the home work on names nor do they give a look and feel of a logo a big enough value.
So truly thanks for the insight. And yeah I agree with the fact that I over splatted the splat! :D cheers.
@Luka Balic thanks also for your comment, sir. Splat crew going in to work on the design. Glad you like the way its going.
I really like your fish in the bowl, the halftone look you've got and the embroidery feel as well.
Looks like there is a lot of ways you could go with this. I could see the fish/bowl on a shirt tag hanging down from the "printing" (with the ribbon edges removed). Or in between the Tiny Fish w/ the colors reversed (if they needed something not as tall).
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