Since my last rebrand (over 4 years ago I think) I've completely changed my processes, the style of work I do and now spend a lot of time writing and reviewing design. As such I don't feel my current identity is truly representative of where I am now so have worked up an idea I've had on my mind for a while. I haven't completely settled on this yet and still considering the wider applications and implications of adopting a new visual identity. Opinions are very welcome but please do check my website and see how this functions alongside the work I produce.
The two parts of a complete circle containing the logo-type represent a dual brand and packaging service, the complete and complimentary approach I take while the slight tilt introduces a more unconventional quality. The utilitarian stencil aesthetic characterises a practical, systematic approach and the often minimal solutions I come up with, this is also emphasised by the simple geometry of the bespoke letter-forms within the Baird logo-type. The flourishes across the ‘a’ and ‘r’ are designed to offset this focused functionality slightly and deliver a broader impression of my abilities, drawing in creativity and the written aspect of my work. A mono-line weight delivers a consistent sense of reliability but also one of appropriate restraint. There are four basic logo assets each with a different weight to accomodate a variety of different applications including Twitter, Dribbble and my personal website.
Of course the majority of people won't read these things from an identity but feel it's important for me to make sure that it's relevant and representative.
about 1 year ago
Great thinking bud, I like it a lot!
Thanks Alan, really glad you like.
I love it... really represents you in my opinion! not comparable with the previous one, which I always thought from the beginning I discovered you, that it isn't enough to represent you as logo designer!
as you said, I should give more thought into my logo.. but there's still no better concept than my current one.
Thanks Daniel, the one I have currently unfortunately wasn't the result of a typical design process so totally agree not really representative.
PS switch to this one ASAP! :)
very befitting. i like how you put copious amount of thought into your concepts.
Me too, very nice :)
This is an exciting direction, and a very thoughtful concept. Full speed ahead!
This looks very European. Great style.
@Alen Type08 Pavlovic Will do, want to make sure I have all the assets ready before jumping right in!
Congrats Richard, looks really nice.
Wow, Rich. Let me first congratulate you for having the stones to change your identity so radically, especially considering how prolific your current branding is. Your current mark is everywhere, and this must have been a major decision for you. Props to you for leaping into it!
Further, I really love the amount of thought and effort you put into the concept. While I agree that this level of consideration probably won't translate to the average viewer, what *will* translate is a solid branding exercise that just works.
There are so many cool things about this: the symmetry; the almost-but-not-quite-ambigram of your name; the insinuation of letterforms from the assemblage of simple geometric shapes and strokes; that lovely tomato-red color offset with white... there's just so much to like. I think it's a wonderful departure from your previous mark.
And, like many of your designs, the branding potential is H-U-G-E here. I'm seeing laser cut business cards. Etched glass. A FREAKING NEON SIGN. There is lots of room for expansion here.
Bravo, man. Really well done. Can't wait to see this brand develop further.
Thanks for sharing this! I love it and I liked reading the story behind the branding / logo. Take care and keep sharing this crazy stuff with us!
Interesting thinking - avant-garde!
Thanks for all the nice comments. @Jon Stapp - Neon sign, now that sounds like an idea! Really glad you like it.
I love your current logo, but this one looks hot too, great work Richard :)
Love! I second the neon sign! :D
Brilliant Richard, really really loving this and as comments above have already mentioned I also feel this new identity is far more exciting and suiting to your style of work. Not to say your previous identity wasn't but this one just seems to "fit" more with how you work and write.
I love it.
Gratz on the change once again, your avatar rocks!!!
Thanks Alen, just trying to get the line weights right for the various applications.
Hot damn, just noticed you changed your avatar Richard? I didn't recognise you man. Such a shame, because I loved the old one which to me felt timeless and less 'style' or trend dependant.
Don't get me wrong here Richard, I think you did a great job on your new identity, but to me it just feels a bit art deco to me. Don't have time to read the rest of your comments, but I guess I'm the only one again right?
It's fine Gert your opinion is always very welcome, indeed you are the only one who has written that they dislike it (there may indeed be many more who simple would rather not say) but I have to be true to what I believe is the right and representative direction. For me this is more than just a visual direction but a distillation of how I'm viewing (and reviewing) design. Perhaps it will grow on you.
keyboard shortcuts: ← previous shot → next shot L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2013 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.
Follow Dribbble on Twitter