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24 Responses
Pro
Drew Melton
I've been working with a mexican restaurant in San Fran called, The Little Chihuahua. They have been in need of new branding. These are the concepts we didn't end up going with! Check out the screen shots to see some of the different styles I tried.
about 1 year ago
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Neil Tasker
Sweet concepts I thought there was another concept I had seen on twitter something about you really stepping out of your style? I loved that one
about 1 year ago
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Nayla Smith
Love all of these! I think 3 is my favorite though.
Looking forward to seeing the one you went with!
about 1 year ago
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Justin Barber
these are all sick!
about 1 year ago
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Nikita Prokhorov
I prefer #1. It's the most playful one, the most fun one. The ONLY reason why would stay away from it is the use of the Chihuahua in that other restaurant chain a while back. The reason to go with it is it's playful & fun, and doesn't use the stereotypical pepper, mexican design motifs, etc.
about 1 year ago
I wouldn't let Taco Bell's dog keep you from employing the dog. It's the very name of the restaurant and your icon doesn't conjure up the other. Great work. By hand, no less!
about 1 year ago
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Ema Hoffmann | Limeshot
They're all gorgeous, can't even decide which one I like best. Your lettering is just outstanding - but you already know that.
about 1 year ago
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Michael Spitz
Great set Drew.
about 1 year ago
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Kostandinos
#3 with the dog in place of the pepper. :)
about 1 year ago
yes! I use to go to this place :D
awesome stuff.
about 1 year ago
my favorite restaurant. i assume you're working with mason on this for andrew.
#1
about 1 year ago
I love all the concepts you got going on here drew, I couldn't name my favourite, but I like the little dog haha and also that pepper.
about 1 year ago
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Mitzie Testani
These are all wonderful. Would have been interesting to see sketches 3 & 4 with the little dog...I'm sure you tried that, too. I like how you explore - thanks for sharing your sketches!
about 1 year ago
I like #5 the most. #3 is a font style I've seen on Mexican brands. It's a heavy font and it makes me think of a heavy meal. The ascenders in the H's of #4 allow for too much empty space between the type at the top and having two lines of type on an arch may bee too much. IMHO. #5 feels classy. I like the cuteness of the dog, but I'm not sure if you need it the final design, though it may be memorable with people. Taco Bell did a chihuahua — I'm sure your client's food is better than TB's. ;-)
about 1 year ago
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sassy jackie
i love #2 and #5.
about 1 year ago
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Tony Ortega
Go with #1, the icon and typography work well together. It's fun and unique, and will make a great mark. Killer!
about 1 year ago
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Nick Slater
How I miss this awesome work!
about 1 year ago
They should use every sketch for different applications.
Can be an interesting concept.
Great work by the way!
about 1 year ago
well done! sketch-4 is nice too
about 1 year ago
Rebound
The Little Chihuahua V.2
by Drew Melton
Took the Little Chihuahua concept in a completely different direction after getting client feedback.
See the full size image HERE
about 1 year ago
I like this version
about 1 year ago
Pro
keith evans
these are all great, nice typography!
about 1 year ago
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Jeremy Vessey
3 & 4 definitely! #1 is pretty tight too. Big fan of your work!
about 1 year ago
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Nidia Rocío Carrillo
Hey, I was born in Chihuahua! I like the latest version... at the end, how many versions of this did you have to make?
4 months ago