I've been working with a mexican restaurant in San Fran called, The Little Chihuahua. They have been in need of new branding. These are the concepts we didn't end up going with! Check out the screen shots to see some of the different styles I tried.
about 1 year ago
Sweet concepts I thought there was another concept I had seen on twitter something about you really stepping out of your style? I loved that one
Love all of these! I think 3 is my favorite though.
Looking forward to seeing the one you went with!
these are all sick!
I prefer #1. It's the most playful one, the most fun one. The ONLY reason why would stay away from it is the use of the Chihuahua in that other restaurant chain a while back. The reason to go with it is it's playful & fun, and doesn't use the stereotypical pepper, mexican design motifs, etc.
I wouldn't let Taco Bell's dog keep you from employing the dog. It's the very name of the restaurant and your icon doesn't conjure up the other. Great work. By hand, no less!
They're all gorgeous, can't even decide which one I like best. Your lettering is just outstanding - but you already know that.
Great set Drew.
#3 with the dog in place of the pepper. :)
yes! I use to go to this place :D
my favorite restaurant. i assume you're working with mason on this for andrew.
I love all the concepts you got going on here drew, I couldn't name my favourite, but I like the little dog haha and also that pepper.
These are all wonderful. Would have been interesting to see sketches 3 & 4 with the little dog...I'm sure you tried that, too. I like how you explore - thanks for sharing your sketches!
I like #5 the most. #3 is a font style I've seen on Mexican brands. It's a heavy font and it makes me think of a heavy meal. The ascenders in the H's of #4 allow for too much empty space between the type at the top and having two lines of type on an arch may bee too much. IMHO. #5 feels classy. I like the cuteness of the dog, but I'm not sure if you need it the final design, though it may be memorable with people. Taco Bell did a chihuahua — I'm sure your client's food is better than TB's. ;-)
i love #2 and #5.
Go with #1, the icon and typography work well together. It's fun and unique, and will make a great mark. Killer!
How I miss this awesome work!
They should use every sketch for different applications.
Can be an interesting concept.
Great work by the way!
well done! sketch-4 is nice too
by Drew Melton
Took the Little Chihuahua concept in a completely different direction after getting client feedback.
See the full size image HERE
about 1 year ago
I like this version
these are all great, nice typography!
3 & 4 definitely! #1 is pretty tight too. Big fan of your work!
Hey, I was born in Chihuahua! I like the latest version... at the end, how many versions of this did you have to make?
4 months ago
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