The Little Chihuahua Logo Concepts

24 Responses

  1. Drew Melton Drew Melton

    I've been working with a mexican restaurant in San Fran called, The Little Chihuahua. They have been in need of new branding. These are the concepts we didn't end up going with! Check out the screen shots to see some of the different styles I tried.

    about 2 years ago

  2. Neil Tasker Neil Tasker

    Sweet concepts I thought there was another concept I had seen on twitter something about you really stepping out of your style? I loved that one

    about 2 years ago

  3. Nayla Smith Nayla Smith

    Love all of these! I think 3 is my favorite though.

    Looking forward to seeing the one you went with!

    about 2 years ago

  4. Justin Barber Justin Barber

    these are all sick!

    about 2 years ago

  5. Nikita Prokhorov Nikita Prokhorov

    I prefer #1. It's the most playful one, the most fun one. The ONLY reason why would stay away from it is the use of the Chihuahua in that other restaurant chain a while back. The reason to go with it is it's playful & fun, and doesn't use the stereotypical pepper, mexican design motifs, etc.

    about 2 years ago

  6. Patrick King Patrick King

    I wouldn't let Taco Bell's dog keep you from employing the dog. It's the very name of the restaurant and your icon doesn't conjure up the other. Great work. By hand, no less!

    about 2 years ago

  7. Ema Hoffmann | Limeshot Ema Hoffmann | Limeshot

    They're all gorgeous, can't even decide which one I like best. Your lettering is just outstanding - but you already know that.

    about 2 years ago

  8. Michael Spitz Michael Spitz

    Great set Drew.

    about 2 years ago


    #3 with the dog in place of the pepper. :)

    about 2 years ago

  10. Jennie Li Jennie Li

    yes! I use to go to this place :D
    awesome stuff.

    about 2 years ago

  11. Rob Abbott Rob Abbott

    my favorite restaurant. i assume you're working with mason on this for andrew.


    about 2 years ago

  12. Tom Chalky Tom Chalky

    I love all the concepts you got going on here drew, I couldn't name my favourite, but I like the little dog haha and also that pepper.

    about 2 years ago

  13. Mitzie Testani Mitzie Testani

    These are all wonderful. Would have been interesting to see sketches 3 & 4 with the little dog...I'm sure you tried that, too. I like how you explore - thanks for sharing your sketches!

    about 2 years ago

  14. Michael Rowley Michael Rowley

    I like #5 the most. #3 is a font style I've seen on Mexican brands. It's a heavy font and it makes me think of a heavy meal. The ascenders in the H's of #4 allow for too much empty space between the type at the top and having two lines of type on an arch may bee too much. IMHO. #5 feels classy. I like the cuteness of the dog, but I'm not sure if you need it the final design, though it may be memorable with people. Taco Bell did a chihuahua — I'm sure your client's food is better than TB's. ;-)

    about 2 years ago

  15. sassy jackie sassy jackie

    i love #2 and #5.

    about 2 years ago

  16. Tony Ortega Tony Ortega

    Go with #1, the icon and typography work well together. It's fun and unique, and will make a great mark. Killer!

    about 2 years ago

  17. Nick Slater Nick Slater

    How I miss this awesome work!

    about 2 years ago

  18. Lau Giraudo Lau Giraudo

    They should use every sketch for different applications.
    Can be an interesting concept.
    Great work by the way!

    about 2 years ago

  19. Joe Horacek Joe Horacek

    well done! sketch-4 is nice too

    about 2 years ago

  20. Took the Little Chihuahua concept in a completely different direction after getting client feedback.

    See the full size image HERE

    about 2 years ago

  21. Hylton Warburton Hylton Warburton

    I like this version

    about 2 years ago

  22. keith evans keith evans

    these are all great, nice typography!

    about 2 years ago

  23. Jeremy Vessey Jeremy Vessey

    3 & 4 definitely! #1 is pretty tight too. Big fan of your work!

    almost 2 years ago

  24. Nidia Rocío Carrillo Nidia Rocío Carrillo

    Hey, I was born in Chihuahua! I like the latest version... at the end, how many versions of this did you have to make?

    over 1 year ago

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