Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.
Wow, what an interesting project, Rich. Who knew there was such a market for... earring backs? Sure, OK.
Anyway, I love the flexibility and style of your mark. The logotype made from simple geometric shapes, the bright color scheme juxtaposed with black, the pattern — all of these elements are super fun, and really come together to establish a strong visual language. The potential for brand expansion is huge.
Too bad they didn't recognize this branding potential on their website :/
This is so, so well done Richard. I absolutely love your approach; the logo is incredibly well suited to the company name, very smartly done. Like @Jon Stapp said, everything comes together perfectly and there's so much versatility there. (Your articles are always so damn well written too).
20 Responses
Pro
Rich Baird
Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.
Read more, see more here: http://www.richardbaird.com/aloxia/
about 1 year ago
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Julius Seniūnas
wow, so transformable. Great work, buddy :)
about 1 year ago
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Salih Kucukaga
Great identity.
about 1 year ago
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Peter Muller
Very imaginative!
about 1 year ago
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Sean Heisler
Nice, Richard!
about 1 year ago
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Made By Thomas
pretty damn nice!
about 1 year ago
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Alexander Wende
I'm currently working on a flexible identity too, hope it will have this quality at the final stage! This is great Branding work Richard!
about 1 year ago
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Jared Granger
Love love love it Richard!!
about 1 year ago
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Simon Frouws
Super cool.
about 1 year ago
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Melissa Brunet
Beautiful design, and I NEED this product :)
about 1 year ago
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Jon Stapp | atomicvibe
Wow, what an interesting project, Rich. Who knew there was such a market for... earring backs? Sure, OK.
Anyway, I love the flexibility and style of your mark. The logotype made from simple geometric shapes, the bright color scheme juxtaposed with black, the pattern — all of these elements are super fun, and really come together to establish a strong visual language. The potential for brand expansion is huge.
Too bad they didn't recognize this branding potential on their website :/
about 1 year ago
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Rich Baird
Yeah the website and the addition of the byline has upset me a little. Hopefully it will get sorted, still early days. Thanks for the comment.
about 1 year ago
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Jovan Petrić
I love the flexibility of this brand. Two rows logo is very nice.
about 1 year ago
This is so, so well done Richard. I absolutely love your approach; the logo is incredibly well suited to the company name, very smartly done. Like @Jon Stapp said, everything comes together perfectly and there's so much versatility there. (Your articles are always so damn well written too).
about 1 year ago
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Rich Baird
Thanks Claire, Im really glad the writing hasn't gone unnoticed. Have a lovely weekend.
about 1 year ago
So awesome branding and so huge potential! Nicely done Richard.
about 1 year ago
This is one of those times that I'm mad i didn't figure out this brilliant typography myself.
about 1 year ago
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Florin Capota
great, great, great. nuff said
about 1 year ago
Good job!
11 months ago
Great !
2 months ago