Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.
Read more, see more here: http://www.richardbaird.com/aloxia/
about 1 year ago
wow, so transformable. Great work, buddy :)
pretty damn nice!
I'm currently working on a flexible identity too, hope it will have this quality at the final stage! This is great Branding work Richard!
Love love love it Richard!!
Beautiful design, and I NEED this product :)
Wow, what an interesting project, Rich. Who knew there was such a market for... earring backs? Sure, OK.
Anyway, I love the flexibility and style of your mark. The logotype made from simple geometric shapes, the bright color scheme juxtaposed with black, the pattern — all of these elements are super fun, and really come together to establish a strong visual language. The potential for brand expansion is huge.
Too bad they didn't recognize this branding potential on their website :/
Yeah the website and the addition of the byline has upset me a little. Hopefully it will get sorted, still early days. Thanks for the comment.
I love the flexibility of this brand. Two rows logo is very nice.
This is so, so well done Richard. I absolutely love your approach; the logo is incredibly well suited to the company name, very smartly done. Like @Jon Stapp said, everything comes together perfectly and there's so much versatility there. (Your articles are always so damn well written too).
Thanks Claire, Im really glad the writing hasn't gone unnoticed. Have a lovely weekend.
So awesome branding and so huge potential! Nicely done Richard.
This is one of those times that I'm mad i didn't figure out this brilliant typography myself.
great, great, great. nuff said
11 months ago
2 months ago
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