Located in Finland, primarily focusing on iporting new innovative products and secondary focus is in exporting items produced in Finland. Client wanted serious, modern and strong logo. He also mentioned that he loves when the logo has a hidden feature or message.
In the mark letter "S" is made of arrows pointing inside (import). In the negative space you can see arrows pointing out(export). The negative space also forms a cross which is connection to Finnish flag (I will try some Finnish blue color later).
I appreciate your comments, thanks in advance!
P.S. Please help me choose which type matches better V1 or V2? Thanks!
about 1 year ago
What about using Helvetica Neue Condenced bold/medium? - I know it's a cliche, but I think it would work.
V1 is better and correlates with the mark itself better.
@Steffen Nørgaard Andersen - thanks for suggestion! I wanted some strong font with sharp angles to match the mark. Helvetica is too rounded-looking to me. Thanks for adding this logo to your most creative bucket, he'll have great company there :)
@Sasha Agapov - Thank you for your comment, I appreciate it!
nice one, especially the clean and sharp texture! the background-pattern is sweet too! nicely done, luka!
cheers and greets from dubrovnik! spending my holidays there:P
@Daors Reka - Thank you for your kind words! Dubrovnik - wow! I envy you a bit. Good decision to go in this time of year, from 6th to 9th month it's crowded. P.S. The 2nd season of "Game of Thrones" was filmed in Dubrovnik, ... but you probably heard all about it the moment you stepped in :) Have a great time!
@Luka Balic - i really enjoy the trip! it's really nice and croooowded, but in summer it's crowded too, haha! last year i've been there too when i started to go with my family to my motherland kosova. the sea in croatia is awesome! oh yes, if you are in dubrovnik you'll hear it all the time, haha!
this is so good looking!
I think this is the strongest concept of all. It's simple and clever, and it has tremendous movement, which really speaks to the import/export nature of this business. Great technical execution.
@szende brassai and @Jon Stapp - thank you a lot!
Jon I'm really glad you see all that I wanted to be seen in it, thanks for feedback!
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