Elegant

4 Responses

1. Si Jobling

   This is another attempt at establishing a simple identity for my personal "brand".

   I've moved away from sans-serif fonts and tried a script approach, connecting the serif of the S with the dot from the i.

   Appreciate any thoughts on this compared to previous attempts.

   about 1 year ago

2. Pro Paul Lloyd

   Oooh, this is very promising. The (almost) ligature works really well; the overall shape reminds me of musical notation too, which is a nice bonus given your love of DJing.

   I think you should now concentrate on refinement, refinement, refinement. Don’t leave a curve or point untouched. The top ball of the ‘s’ looks a little rough for example.

   Oh, and drop the white offset shadow. This mark is so strong, you don’t need to add any garish effects.

   about 1 year ago

3. Si Jobling

   Thanks for promising feedback, Paul.

   Refinement was certainly next. I was keen to get the idea working first then, if well received, tidy up all the points.

   As for the white shadow, that was only to add some temporary depth. I'm not a big fan of needless effects (as you've probably noticed on other designs). Hint taken anyway.

   about 1 year ago

4. Elegant Inverted Taking into consideration some of Paul's suggestions, I've tidied up some of the curves (particularly around the top tail) and removed the unnecessary effect...

   Rebound

   Elegant Inverted

   by Si Jobling

   Taking into consideration some of Paul's suggestions, I've tidied up some of the curves (particularly around the top tail) and removed the unnecessary effects, focusing on the shape and colour tones.

   I quite like how this is turning out. Lots of potential with the simple muted colour tones too.

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   about 1 year ago