That's too bad. Such a great concept and solution. And there's nothing wrong with using the "go-to idea" when it works this well. The viewer will easily be able to decipher the logo making it more memorable and recognizable. Blah blah blah.
@Andrew Brozyna They went a slightly different direction than the crosshairs and fingerprint concept. However, the guy was adamant about the fingerprint. Final turned out okay... not offensive, but not conceptually compelling. Really glad the gun crosshairs were eliminated though – a small victory!
26 Responses (page 1 of 2)
Client ditched this concept b/c he really wanted a fingerprint with gun crosshairs over it.
Sigh.
about 1 year ago
Their loss.
about 1 year ago
Pro
Simon Walker
That's nuts. This is great.
about 1 year ago
Worked on their web signup page recently. Sorry to see this one got nixed.
about 1 year ago
I guess the eye is the obvious go-to idea. Maybe could've pushed it further. Second guessing everything in my life now!
about 1 year ago
Pro
Carlos Fernandez
Ugh. Tragic.
about 1 year ago
Argh! They passed on this? Well, what did they pick?
about 1 year ago
Pro
Tim Frame
Brilliant!
about 1 year ago
Pro
Luke Bott
seriously??? fingerprint and crosshairs?? man. this is great. that is sad.
about 1 year ago
dang that sux. this is so rad.
about 1 year ago
Pro
Gerren Lamson
Fantastic stuff, Matt.
about 1 year ago
Pro
Ben De Rienzo
Sending a hug your way, Matty. Chin up, lil' fella.
Wonder what it would look like with grapes & eye minus the glass...
about 1 year ago
Pro
Jeremy Loyd
Love it.
about 1 year ago
Pro
Phil Coffman
Ridiculous. I can offer you a beer and a shoulder to cry on during SXSW.
about 1 year ago
Pro
Kevin Burr
That's too bad. Such a great concept and solution. And there's nothing wrong with using the "go-to idea" when it works this well. The viewer will easily be able to decipher the logo making it more memorable and recognizable. Blah blah blah.
about 1 year ago
Pro
Travis Fleck
Damn.
about 1 year ago
Pro
Riley Cran
Fingerprint Marksman Union®
about 1 year ago
@Andrew Brozyna They went a slightly different direction than the crosshairs and fingerprint concept. However, the guy was adamant about the fingerprint. Final turned out okay... not offensive, but not conceptually compelling. Really glad the gun crosshairs were eliminated though – a small victory!
about 1 year ago
Pro
Sean Heisler
Wow, really cool. Damn clients, they just, they, fff, man.
about 1 year ago
Great Work! I'd be stoked if I was the client.
about 1 year ago
Pro
Michael Spitz
Drank too much wine...shot self in finger.
about 1 year ago
Pro
Christopher Magruder
Sometimes I wish clients would just take our ideas but they hold the strings (read as checks).
about 1 year ago
Regardless if the client didn't pick it, we still get to enjoy it. Thanks for sharing!
about 1 year ago
Pro
Fabio Benedetti
@Matt Lehman clever logo man! ++
about 1 year ago
Pro
Dana Tanamachi
booooooooooo. so nice!
about 1 year ago