I've had to explore a new direction for this client (Rather not go into it here). A more corporate look has been requested with less focus on the name.
See attachment for guide mechanics.
over 1 year ago
I like this project!
I had the same struggle of creating a logo with the initials "MW" for a client and i gotta say you've done an excellent job here although i really liked the written name as well.
I still like the handwritten more, but this one is great too. Kinda makes me think of codmw3:)
@Peter Muller | Zerido| Zerido|@Peter Muller | Zerido Thanks mate, me too.
@Jonas Söder There are obvious solutions with MW, the tricky part is to make the obvious solution unique. By taking away what would have been the connecting stroke (obvious solution), i feel i have made it unique. (not sure that made sense - been a looong day)
@Filip Pietroń me too mate. thanks also. I'm not a gamer so i hadn't seen that one. there's that "obvious solution"
I really like this! Well done.
I have to say I like 'em both, champ!
i like them both a lot but for an artist management i would think the other one works better…
pity, but this works as well for me.
both are really good, the other one gets my vote in this case
Different style, but just as great.
Of course, I absolutely adored your previous designs but for a more corporate style, this works really nicely. The mark is very well done, I love the shape it creates and how perfectly balanced it is between both letters. Great colour palette here too.
The first design was amazing, on a more corporate feel so is this one. The mark is beautiful.
I'm torn with this project Matt, they are all great!
I guess I'm in the minority, but I like this one better..
Simple and clean. Great!
you've totally nailed the new direction here, but bad decision on their part. previous version definitely stood apart from the crowd.
Very VERGsatile Matt ; ) Its amazing how you manage to come up with completely different alternatives every time. Hope they appreciate the efforts. Well done.
I don't get it.
I was really happy to wake up and see so many comments and likes. It makes it sit better if this version gets chosen.
@Jose E. Gonzalez Modecir Cheers
@Milosz Klimek Thanks mate
@Claude I thought the same. Although, whilst the original version is confident and sassy and suits the entertainment industry, I guess you could say, it's suited to the entertainer (her clients) rather then her herself.
@Stuart L Crawford cheers Stuart
@Florin Capota Yeah me too. although i am warming to this direction
@Muhammad Ali Effendy thanks
@Claire Coullon Thanks for stopping by claire, always appreciate your feedback.
@Bob Ewing Thanks Bob, stoked you like!
@Franck Juillot I didn't notice. wohoo!
@Rudy Hurtado Global Branding Cheers Rudy, i'm torn too.
@Chad Miller You're not alone, a couple people here in the office share your thoughts.
@Daniel Campos cheers buddy! Your surname happens to be my favourite coffee label here in australia. just saying.
@Troy DeShano zzz... Yeah, maybe i need to put a call out to all the mandys out there.
@Norman Chan HA! thanks buddy. VERGy kind of you
@Jason Lynes what don't you get mate?
@Matt This is a great thing. I'm a big fan of my surname. hahaha :)
...followed directly by this ---> I:[
Go figure, man. Really sorry to learn that your client wasn't feeling your last attempt. What a shame, because I think most would agree that it was totally spot on. Perfect mark for someone who manages talent in the entertainment industry. Oh well, her loss. Hopefully you can find another Mandy out there — like a super sassy up-and-coming teen pop star — who could put it to good use.
Anyway, on to this one. I'll try to not let my flared temper subjectively affect this critique.
I think that if the mandate from the client was to take this into a super-conservative, corporate direction, then, well, you satisfied the request. And while you're working with a monogram that has probably been done a trillion times the same way, I *do* like that you've come up with a unique solution that has a bit of visual interest. I think that, on the eventual production end, if you employed foil stamping, embossing/debossing, or other creative finishing techniques on really top-shelf paper, this could look pretty good.
But here's my major gripe about this one: It doesn't say much of anything. It's sleek, but it doesn't elicit an emotional response, nor does it paint a visual picture of this industry. It's just... there. It's pleasant, and I suppose it gets the job done, but it doesn't have much personality. This could be a mark for anything. It could be for Mandy Ward CPA, or Mandy Ward Platinum Urinal Manufacturer, or Mandy Ward the Las Vegas Magician. I don't look at this and go, "Oh, yeah, Mandy Ward the entertainment manager! Yeah, I need to hire her, she's awesome!"
Don't get me wrong, man, technically, your solution is very tight, but after the TONNE of personality your last mark had, I feel like this one falls flat.
keyboard shortcuts: ← previous shot → next shot L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2013 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.
Follow Dribbble on Twitter