Encrg

Tall Order, Small Budget

by Kevin Richardson Pro Aug 12, 2010
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http://drbl.in/qFx
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8 Responses

  1. Pro Encrg Kevin Richardson

    This logo was a challenge. In short, it had to appeal to two completely different audiences, while leaning towards one more than the other. The audience in which I was supposed to lean towards was snowboarders and skiers. The other was... well, I'll spare you the details.

    The final logo actually includes the full client name above the "SP". I left it out for privacies sake though – as it's not really 'final' yet.

    Anyway this shot is from a proof of concept ad I made. I found the placeholder photo from this amazing series. Worth checking out.

    likes

    almost 2 years ago

  2. Pro Photo Russell Bishop

    Great mark, very strong.

    almost 2 years ago

  3. Me-and-her Taylor Barriger

    I like this; especially the arrow/triangle shape under the P...I would be fun to play around with it throughout the brand items.

    The only thing bothering me a little is the slant of the logo, I figure that you've got it aligned with the horizon, but would like to see it level with the image frame.

    Good work.

    almost 2 years ago

  4. Pro Picture_1 Nacho

    It's perfect. Well done.

    almost 2 years ago

  5. Pro Encrg Kevin Richardson

    Thanks guys. Glad you like it.

    @Taylor: Funny you mention the angle of the logo. It was actually designed to be slanted like that. When I originally drew the letters, it seemed very bland. Then when I slanted it a bit, it all of a sudden came to life. When I pulled together this proof of concept ad, it was just a coincidence that the horizon lined up with it. I was wondering if anyone was going to think that was on purpose. haha

    almost 2 years ago

  6. Pro Sunglasses Jake Przespo

    Looks great Kevin!

    Is the arrow underneath supposed to represent a mountain?

    almost 2 years ago

  7. Pro Encrg Kevin Richardson

    @Jake: Yup, exactly. Haha I actually didn't even really see it as an arrow until mentioned it.

    almost 2 years ago

  8. Pro Av2010 Fabian Marchinko

    Has a great feel to it...Loving the angle, on a edge,on a rail...works for me:-)

    over 1 year ago

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