Alrighty, after lots & lots & lots & lots of tweaking, repositioning, tweaking, repositioning, tweaking & repositioning, i've decided this is the best solution for now. happy to throw it out there to all you type people for feedback. will be going to town on a presentation tomorrow so will take it onboard before I start. Colours will change for presentation. Monogram variation attached.
almost 2 years ago
more than just "good"
This is amazing Matt and I love the Monogram version. Nicely done.
there he goes ... the one and only ... MV .... OMG ...my first agencies name was MV DESIGN ... V stood for my partners name (VETTER) ... GOD how much I hated this b ... f ... girl after five years of war ...
Oh my God, that's awesome...
Very good one for M and Y. I like this!
Spicy. I like it.
i dig everything about this. were the lightning bolts intentional? i think you could get some use out of those too
Love it, Matt. Few things, if I may:
1) Why change the color scheme? I think what you have is great. That particular shade of tomato red with that particular shade of dark blueish-gray makes those letters pop. They POP, man. Leave 'em be!
2) Are you intending to propose the monogram, this full lockup, and the "Mandy" logotype as a full suite of marks, or are you only concentrating on the monogram and this full lockup? Here's why I ask:
In your Mandy logotype, what you did with that ligature is brilliant. Combined with the style of lettering you have, that ligature is bold, it's sassy, and it's confident. It also nicely contains the name into one unit, and adds a dynamic sense of movement. The Mandy logotype is absolutely killer on its own, and the 1-name name has a certain super-confident, diva-like quality to it. Madonna. Cher. Mandy. It totally works for this client. Think of the advertising potential.
Here, however, everything that was great about that ligature in Mandy works against the full lockup. The ligature visually closes off the two names; they feel unconnected, disjointed. The ligature puts so much dynamic emphasis on Mandy, yet Ward is kind of on the outside, almost like an add-on; an afterthought.
If I were you — and feel free to tell me to piss off at any time here — I would propose all three versions as a full suite of marks, and work on finding a better solution to this full lockup. Take everything that's great about the ligature in Mandy, and try to find a way to incorporate that across both names to give the whole a more connected feel. I know you can do this.
That way, you can propose maximum versatility through 3 individual marks that each depict a cohesive, unifying concept of interconnectedness.
I took the liberty of busting out my light table, and (VERY LOOSELY) sketching out a possible solution traced from your existing letterforms, but I won't post it unless you want me to. I never want other designers to feel like I'm trying to step in and do their work for them.
thanks everyone for the fantastic feedback.
@Jon Stapp cheers also mate, really dig your input. I'm going to play with this connection thing a bit more and present it like you said - 3 variations: monogram, first name, full name. I originally was aiming to only do the signature with a monogram as a device to also use. but, i'm fond of just the first name option for the very reasons you mentioned. I will push this in the presentation.
the client wants a light colour pallet used. with all the greys and blacks i've posted recently i just wanted to post something with a cool colour combo. self indulgent. yes.
with the ligatures, i did play with a few from the yW but i came across other problems which i guess is resolved from your idea (emailed to me. thanks). i'll explore this for sure. with this design, i tried to strike a connection by not literally connecting the names, but by establishing a continuity with the stems of the y & W. Perhaps if the M y connection wasn't there it would work a bit better. back to the tweaking.
thanks again Jon, will keep you posted on a new improved version.
@Type and Signs sounds nasty man. would love to see your MV logo.
@Matt Vergotis anytime, my friend. I'm really stoked about where you're headed with this, and quite honestly, anything you show her at this point is going to be MONEY. Interested to see how it transforms with a lighter color scheme.
@Matt ... ten years ago design agencies didn't do anything special regarding their corporate design in Germany ... just a standard typeface ... how many German logo designers do you know except Alex Wende and me ... I think Germany is a bit third world regarding identity work
Good to see this Matt, looking really good. I doubt I can compete with Jon's fantastic and thorough feedback, but just wanted to say that I'm really curious to see the further development too. Oh and nothing wrong with a bit of a self indulgent colour scheme.. :D It looks excellent!
^Yep, I'm sooper-DOOPER excited to see this thing develop. I am massively in love (shhhh, don't tell my fiancée) with this type, and I am türbo confident that Mr. VERG Advertising here is going to whip up a top deck presentation that is simply going to knock Mandy's socks off. If she doesn't absolutely love this, then she's mentally deficient.
by Matt Vergotis
Here's the presentation for my Mandy Ward project. I presented 3 options with a push towards the first option as the best fit for her requirement - although all 3 can work together. My aim was to create a ligature that is bold, sassy, and confident. We wanted an identity that was both very contemporary, hugely sophisticated and classic.
you can view options as attachments or see the full presentation here
almost 2 years ago
over 1 year ago
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