This concept is a crest enclosure. I like the idea and the direction but it feels like it is missing emotion. I am thinking it has to do with the type, which is currently set in Arvil.
I was on the right track with the first iteration, but it lacked any clear unifying statement. This version, I decided to go literal by adding guitar necks, lightning bolts (what's Rock & Roll without lightning bolts) and a pinhole for the record. I also changed the typography from Arvil to Gibson and set the type in two weights for better contrast.
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Erik Ford
This concept is a crest enclosure. I like the idea and the direction but it feels like it is missing emotion. I am thinking it has to do with the type, which is currently set in Arvil.
Comments and suggestions are 100% welcome.
about 1 year ago
Rebound
Backbeat Crest with Gibson
by Erik Ford
I was on the right track with the first iteration, but it lacked any clear unifying statement. This version, I decided to go literal by adding guitar necks, lightning bolts (what's Rock & Roll without lightning bolts) and a pinhole for the record. I also changed the typography from Arvil to Gibson and set the type in two weights for better contrast.
Please share comments, thoughts and suggestions.
about 1 year ago