Well, I was able to convince my client that the requested edits were not necessary, and that the chosen logo direction was perfect AS IS. So here it is, folks, the final Sweet Toof Bakery logo.
Check the attachment for more pics and detail. For those that aren't familiar with the genesis of this project, you can go through all the rebounds, or if you're just looking for the Cliffs Notes, check these process shots HERE and HERE, which show the inspiration (the Bakery's core item, a pineapple tart), initial sketches, development of the hand-lettered type, and 1st round client presentation.
over 1 year ago
this turned out better than i was expecting, jon. good to hear you convinced the client to go with your initial concept. the presentation is killer.
Jon, I always enjoy checking out your process and detail attachments. Awesome presentation and great work.
BEAUTIFUL work as always Jon!
@Dennis Covent @Colin Tierney @Matt Laumann @Jared Granger
Thanks for the feedback, guys! I really appreciate you checking this out. Really stoked about how this turned out, and my client is super happy with this mark. Can't wait to work with him on future projects :D
Also, big ups to @Matt Vergotis for all his help and advice with regard to the presentation. Real good guy, that Matt.
Gorgeous logo and presentation Jon. All your hard work and time dedicated to the concepts show in each shot. Keep it up man.
Looks great Jon.
@Joe Prince @Michael Spitz
Really appreciate your kind words, fellas. Means a lot coming from you guys. I can honestly say that being here on Dribbble, surrounded by the world's greatest creative talent, has truly inspired me to push myself way beyond my comfort zone, and I'm doing a lot more stuff I hadn't even thought about attempting in the past. So thank you guys for not only setting the bar high, but keeping it there!
I love this work Job!
Thanks, Ali! Appreciate you stopping by :)
Congrats on this one Jon, it's fantastic. Really good to see this as the final (with no edits!) It was great to follow your progress and the thoughts behind each step. Beautiful presentation by the way, especially the logo colours.
Thanks for the thoughtful remarks, Claire. Really means a lot to know you've taken such an interest in this one.
Nice colors and I especially like the way you illustrate shades.
Wow, congrats, Jon, great stuff! Really great job with all of these. The type and digital execution is fantastic! Love the presentation too, cheers!
@Luka Balic Thanks! Since the primary task for this phase of development was to create just a logo, I wanted to make it versatile enough so that it could be used in many different situations. So I spent a lot of time with the shading on this, because I wanted a mark that would retain depth and detail even when reduced down to one-color. It was a lot of work, but I had fun doing it.
@Sean Heisler as always, I really appreciate the feedback, my man. The presentation is something I've obsessed over for a while (the logo's been finalized for about a month). I'm really trying to push my work further, and I realized that I was severely lacking a solid, persuasive presentation style I could call my own that depicts my work in context. Doing this type of presentation is something that helps clients envision the designs applied in the real world, and goes a long way in selling the concepts. Got lots of suggestions and tips from Matt Vergotis — whose presentations are always so damned pretty — and I can't thank him enough. Ideally, the presentation style I am exploring will (hopefully) eventually make its way to a fully redesigned website.
@▲Claudiu Ungureanu YOU ROLL!
Way to go jon! This looks fantastic... Loving the new presentation look too, you've nailed it! I really love the details in this version. Thanks for the mention buddy!
ahhh ... love it ... !
Congrats, Jon! I think the client made the right decision. Looks beautiful!
@Matt Vergotis You bet, man. Thanks for everything!
@Type and Signs Thanks for looking!
@Inka Mathew If I remember correctly, you firmly believed the client would choose this direction when I posted shots of my initial proposals. You totally called it, kid. Tell me, is your time machine more of the DeLorean type or the Tardis type?
What other I can say? Bravo Jon! Great logo and fantastic presentation my friend!
You can share that tips & tricks!
Thanks, Jovan! Thanks for checking this out.
Yeah, Jon. No DeLorean. I'm psychic that way ;-)
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