Contemporary Cavewoman Logo Construction

This is a quick shot at the logo I recently put together for a nutrition coach. The goal was to incorporate the two c's from the company name while communicating the core value of balance. Driving towards something that could be seen as a hieroglyph but made more 'contemporary' led me to look at symbols like infinity and yin yang. I did my best to combine the two while using the golden ratio (1.618) for the circles and proportions. That really helped everything feel balanced and created a firm relationship between the elements.

All in all it's a fairly simple mark but Im happy with the result and looking forward to getting some type partnered with this and filling out the rest of the brand.

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