page curl / diamond / B / C / blue corner
over 1 year ago
Hi Jan, this is really well executed but I don't feel it communicates anything other than what is already in the logo-type (it feels a little literal and detracts from any other potential message). What's the relationship between the mark, name and the theme of investment?
The pattern also seems like an over-looked opportunity to expand the ideas and propositions of the business. Repeating the logo-mark is a bit too convenient and not delivering a broader brand experience.
Please don't get me wrong, I love your work but really wanted to contribute a little more than a 'like'.
@Richard Baird Hi Richard, you are definitelly right. Its weakest point on this concept, but I love how it looks :)
This concept was from beginning not intended to be symbolic but visual interpretation of name. Idea behind it is that page curl that has great branding potential (imagine possibilities of logo visualizations and application onto corners of printed materials) makes B letter (C can be spotted also) and blue corner shape which makes mark not abstract. So there is clear visual connection between mark and name. Literally logo is visual interpretation of what is in the name.
But I have good news for you :) I work on next concept with Dollar sign that reflects financial investment theme. I will post soon.
@Richard Baird and Richard thanks a lot for your time and remarks, really appreciate your input.
Very nice! Lovely and simple.
It's my pleasure and really glad you appreciate it. Look forward to seeing the other concept, just don't get too literal on the money theme, you got it spot on with the subtle utilisation of a metallic substrate across the Delfex project and the two strokes across the D in the logo-type.
Will do my best sir
quality work Jan, love it
Awesome concept buddy!
I think it's really cool, Jan!
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