After living with my most recent identity design for atomicvibe for about a year, I realized I just wasn't happy with the logo's original type. The majority of feedback I've received on it was that the type was way overdesigned.
So, even though I had very expensive letterpress biz cards printed with this logo, I decided to suck it up and just play around with the type to finally get it to a point at which I'm truly happy with it.
I toned down the type significantly to allow the icon to really shine. It's still custom, but much less busy. I liked the concept of icon and type being interconnected from my previous version, so I've found a way to work that concept into this version. I also played with the varying thicknesses of the strokes, and introduced different sized dots, to really enhance the "explosion" effect.
Here's the original methodology for my logo:
I define atomicvibe as the "a-HA!" moment of clarity in the creative process. Like nuclear fusion, it's when tiny ideas coalesce, and then explode into beautiful design.
The logo visually depicts this creative reaction. Forming abstract A and V shapes, the converging hands cradle the tiny beginnings of a big idea, fusing them until they discharge a shockwave of creativity. While primarily meant to illustrate the release of energy, the hexagonal shape and outward-radiating line elements are also suggestive of chemical equation components. The integrated custom typeface is simple and unobtrusive in its presentation, yet actually helps communicate a deeper level of meaning. The O represents the path of a solitary Hydrogen electron, and suggests that the explosive reaction depicted in the icon is an expanded view of the processes occurring at an atomic level.
See the attachment for more detail and to compare this logo redo to the 2011 version.
almost 2 years ago
man.. thats one of the sickest looking logos fosho!
Thanks, Art! I appreciate the feedback.
really like the new direction with the type jon! it answers all of your previous concerns perfectly. and your mark is so well thought out. nice of you to throw down your methodology behind it - lots of depth... love it.
Thanks, Matt! I know you've seen this one before; I appreciate your additional feedback here.
Very nice! Nice job Jon!
Thanks for looking, Dave!
This is just incredible, man! I absolutely LOVE what you've done with the type and its integration with the logo. It's so simply, perfectly cohesive.
Whoa, thanks for the glowing review @Devon Henderson !
Pretty much everyone who's familiar with my previous mark and who's seen this rework has said that this one is much better. Seems like I may need to make a deal with the devil and get myself some new biz cards printed :/
Dude, just want to say! You rock!
@Nick Slater Hey, thanks for the sentiment, man. Didn't see this comment 'til just now.
You know, I have no idea where I was when you posted these shots but thought I'd catch up now. Really nice type update, the way the 'O' blends in with the mark is especially good and the simplicity really emphasizes it nicely.
over 1 year ago
@Claire Coullon Hey, thanks Claire! Yeah, with so many damned talented people on here pushing stuff down the feed, it's really easy for lots of things to fly in under the radar. Colin and I have had many talks about ways to maximize exposure on here, and we're both convinced one needs to be strategic about when to best post up shots — unless, of course, you happen to have eleventy-bajillion followers, and the second you fart, you get a flurry of one word comments like "COOL."
Hey Jon, sorry I hadn't noticed your reply. I totally agree, it's too easy to miss some really excellent stuff. You and @Colin are completely right about there being better times than others to post new work. Really late night, public holidays/days off, etc. generally not being the best!
Oh and of course: "COOL."
And of course, I totally missed YOUR reply :D LOL, Dribbbs
MORE profi and refresch and estetical!
about 1 year ago
Pretty cool that you went back an revisited a logo after so much time. I know what you mean about the details just not sitting with you, even after a year. But the changes were definitely worth it. Good work!
@Communication Agency I missed your comment before; thank you!
@Matthew Ortega Thank you very much for your kind words. Yeah, it was just one of those things that kept eating at me, so I knew that I had to bite the bullet and fix what I perceived to be problematic, despite whatever cost might be associated (printing new biz cards, updating all my forms, time involved to redesign all this stuff, etc.). But yes, in the end, it's all worth it, because now I'm *truly* happy.
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