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35 Responses (page 1 of 2)
Pro
Jonathan Hoefler
Sneak peek of a forthcoming font release. Keep an eye on http://www.typography.com.
almost 3 years ago
I regret that I have but one heart to give this.
almost 3 years ago
I dare someone to critique this.
almost 3 years ago
But then why do I see two hearts??
http://cl.ly/1s7N
almost 3 years ago
Just perfect!
almost 3 years ago
Pro
Josh Brewer
Really, really like this. Can already think of a handful of places to use this!
almost 3 years ago
Pro
Anthony Lane
I think "Forza" would be a fitting name...
almost 3 years ago
Pro
Joey Pfeifer
For some reason, H&FJ sure knows how to swindle $200 out of my checking account every 6 months or so.
But seriously, amazing work.
almost 3 years ago
Pro
Jonathan Hoefler
Forza is indeed the name, Anthony — and here she is!
http://j.mp/helloFORZA
almost 3 years ago
Pro
Mackey Saturday
Gorgeous!
almost 3 years ago
Pro
Tory Hobson
Forza is beautiful... So are the HTML Emails you guys send out. Lovely work!
almost 3 years ago
Pro
Jonathan Hoefler
Thanks, Tory. I'll pass along your kind words to Brian Hennings, who labors over these things with me!
almost 3 years ago
Looks great! The sample web art never fails to impress
almost 3 years ago
Pro
Cameron Moll
Can I petition for a double-rainbow button for material like this? Really appreciate all the attention to detail in this font sample.
almost 3 years ago
Pro
Anthony Lane
This is so beautiful. I somehow now have to convince my significant other that the $200 we spend on groceries this month is better off spent on Forza. Don't think she'll be buying it...
almost 3 years ago
Beautiful Jonathan! Not just the font but the whole treatment is exquisite.
almost 3 years ago
Can't help but always admire and envy the craftsmanship put into a typeface put out by H&FJ... I love how each font seems to pay a certain respect to some sort of history or heritage, but always pushes the notch. If I could just have a subscription to automatically purchase any typeface put out, I'd probably sign up for it haha.
almost 3 years ago
Ridonkulus
almost 3 years ago
Beautiful sample, as always. Love the effort you all put into those!
almost 3 years ago
Pro
Travis Fleck
@Bobby, the counters on the A's are too small w/ the stroke?
:-D
almost 3 years ago
HOW DARE YOU?
But yeah, you're probably right.
almost 3 years ago
@Travis, @Bobby: I was thinking the EXACT SAME THING. Love the font, but the stroke makes the counters on the A's seem squished. Have you tried doing a Duplicate on the text, giving that a stroke, and pulling the white text in front of it? I find that it's more effective that way - you still get the outline effect, but it doesn't interfere as much with the structure of the type.
Otherwise, great work! I'm especially in love with the color scheme.
almost 3 years ago
Pro
Travis Fleck
@Bobby, you dared!
BTW, I think the Brian Hennings the designer at H&FJ behind these samples (?) is amazing and probably has one of the best jobs on the planet.
almost 3 years ago
Pro
Jonathan Hoefler
Let me start by saying that I *LOVE* the designers who hang out here. The world would be 10000% better looking if there were more of you.
So since I am among fellow obsessives, let's talk outlines. "Caballeros" does indeed have the outline entirely on the outside, as Dani suggests; the white type on top preserves the original contours of the font. It's probably a beefier outline than a font of this weight should have, given the small counter of the cap A, which is just the kind of thing you might find on mid-century cigar box. Engravers and lithographers were better at dealing with these things than commercial artists who simply chose a font, yet the off-handed awkwardness of the result is actually what I found charming, and why I kept it in there. Most of the Forza examples are very serious, and very polished — magazine cover! movie titles! product literature! arts poster! — and I was tickled that I could use a font designed in 2010 to remind me of the cigar box full of old coins that my dad kept in a drawer full of random mementos. Brian and I did some other things with Forza that were similarly quaint, but this was the one that seemed the least like a put on, and most illustrative of the different flavors that one might tease out of the font. I'm suspicious of fonts that only work for nostalgic purposes, but love the way certain typefaces can be dressed up or dressed down. I didn't expect Forza to be one of them.
Curiously enough, the word "IMPORTED" looks a lot more slick, but has the outline on the centerline of the type, actually eating into the font's natural contours. Amazing what you can get away with, with a heavier font!
almost 3 years ago
Pro
Evan Stremke
Love it! (Though I think you already knew that...)
almost 3 years ago