Having fun with this mark. The shapes have to be pretty simple because it needs to hold up at small sizes. Same goes for the type - I wanted a script face but everything I tried seemed to be either too slanted or too thin, so it got lost at small sizes. I needed something more upright and more robust, so I made my own. This is my first attempt at hand-lettering. What do you guys think?
@Anthony Garand I considered that early on, the main issue being that it's hard to keep something like that looking sharp at a range of sizes. Especially as you get small, the squares tend to end up on half-pixels and everything gets sort of blurry.
I think you're on the right track of avoiding a pixelated logo. I like the uprightness of the lettering. My suggestion would be to make the diagonal in the x more upright. This would also make the connection of the i and x more rounded similar to the way the tail of the e glides up to the l.
6 Responses
Pro
Chris Brauckmuller
Having fun with this mark. The shapes have to be pretty simple because it needs to hold up at small sizes. Same goes for the type - I wanted a script face but everything I tried seemed to be either too slanted or too thin, so it got lost at small sizes. I needed something more upright and more robust, so I made my own. This is my first attempt at hand-lettering. What do you guys think?
4 months ago
What about breaking the tent up into squares? "Pixels"
4 months ago
Pro
Chris Brauckmuller
@Anthony Garand I considered that early on, the main issue being that it's hard to keep something like that looking sharp at a range of sizes. Especially as you get small, the squares tend to end up on half-pixels and everything gets sort of blurry.
4 months ago
Pro
Corey Haggard
Dude - sweeeeet
4 months ago
The logo is beautiful, but I agree with @Anthony Garand — it seems to need something more to do with "pixels".
4 months ago
I think you're on the right track of avoiding a pixelated logo. I like the uprightness of the lettering. My suggestion would be to make the diagonal in the x more upright. This would also make the connection of the i and x more rounded similar to the way the tail of the e glides up to the l.
3 months ago