Tight work! I love the colors and the incorporation of the Golden Gate Bridge. My only constructive criticism would be with the typeface. Granted, I have no knowledge of the client, their previous branding, goals, persona, etc. However, I find the typeface (franklin gothic?) a bit too conservative for what looks like a San Francisco based tech company. Maybe a Gotham or Proxima Nova type sans instead? I like the use of all lower case letters.
Hey Chris,
I really like the colour palette. As Josh said, I would definitely change the type. I would rather prefer something like Nyala, Moolboran or some nice sans serif. Also the bridge seems to be a little bit fuzzy. Really like this project ;)
4 Responses
Looking for some feedback for an identity project I'm working on.
4 months ago
Tight work! I love the colors and the incorporation of the Golden Gate Bridge. My only constructive criticism would be with the typeface. Granted, I have no knowledge of the client, their previous branding, goals, persona, etc. However, I find the typeface (franklin gothic?) a bit too conservative for what looks like a San Francisco based tech company. Maybe a Gotham or Proxima Nova type sans instead? I like the use of all lower case letters.
Killer.
4 months ago
Hey Chris,
I really like the colour palette. As Josh said, I would definitely change the type. I would rather prefer something like Nyala, Moolboran or some nice sans serif. Also the bridge seems to be a little bit fuzzy. Really like this project ;)
4 months ago
Thanks guys! I'll take these suggestions to the client and see what they think.
4 months ago