It's quite interesting. I'm not convince with how the ampersand contrasts itself with the rest of the design, especially in that shade of red. I would make the ampersand smaller, a way lighter shade of red or even grey, and tweak the font a bit. It's always good to tweak ready-made fonts for branding projects. You will love and notice the difference.
@Patrick, specific colors were requested by the client, i'm actually trying to guide them towards a more pertinent palette.
As for the type, it's already custom-made but i'm not really satisfied with it yet. I'm waiting feedback from the client to rework on this beginning of next week.
3 Responses
Pro
Franck Juillot
WIP Rebranding for Paul&Malo, a social marketing agency located in north-east of France.
I focused mainly on type but i'd like to know what you guys think!
4 months ago
It's quite interesting. I'm not convince with how the ampersand contrasts itself with the rest of the design, especially in that shade of red. I would make the ampersand smaller, a way lighter shade of red or even grey, and tweak the font a bit. It's always good to tweak ready-made fonts for branding projects. You will love and notice the difference.
4 months ago
Pro
Franck Juillot
@Patrick, specific colors were requested by the client, i'm actually trying to guide them towards a more pertinent palette.
As for the type, it's already custom-made but i'm not really satisfied with it yet. I'm waiting feedback from the client to rework on this beginning of next week.
Thanks for your advice!
4 months ago