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14 Responses
Pro
Carlos Fernandez
Just wrapped up these concepts for somebody. It's for a company that offers homeowner assistance programs. Which do you like best?
4 months ago
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Carlos Fernandez
Direction I was given was clean, simple, corporate. I was given the palette and had to stay close to a mark the client had already approved.
4 months ago
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Inka Mathew
My vote goes to #4. Patriotic and "American Dream" :-)
4 months ago
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Drew Albinson
I could see 6 being great on promotional materials and such. Very nice work!
4 months ago
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Leighton Hubbell
No. 6 for me. I haven't seen anything like that one before. It's certainly got your touch to it.
4 months ago
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Mauricio Cremer
I vote 3. I think the shape of the leaves could be repeated over multiple applications and tons of sizes for peripheral materials. All look really great!
4 months ago
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Carlos Fernandez
Thanks!! It's interesting to see who picks what and why. If the client picks one of these I'll let you know which.
4 months ago
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Roberto Torres
These are awesome! My vote goes to #6 as well.
4 months ago
I like the combo in 4 — of the arched lines with the swooshes, but it could be read as something (a dis-aster?) wiping away the house. My vote would be for 6 though I think the lines in the tree could go more organic. It sort of reads like a feather. Curious to see what they have now. I'm a big fan of your work.
4 months ago
Pro
Carlos Fernandez
I agree. The tree in #6 could use some refinement and tweaking. If they pick that one for further exploration I'd like to mess with it a bit.. I can't divulge the name yet, but if you were to put it with the type, #6 looks kinda farm-ish at the moment.
4 months ago
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Rudy Hurtado Global Branding
5 for me.
4 months ago
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Carlos Fernandez
I might get feedback on these tomorrow. If I do, I'll share it with you.
4 months ago
2 or 6. 6 looks a little rural while 2 is a bit more general. Not sure what the client wants or needs.
3 months ago
Pro
Carlos Fernandez
I agree - 6 does look more rural which probably isn't as good a fit as others in the set. Don't know where this ended up. The Ad Agency for this project seems a bit disconnected. Oh well. Bill it and move on.
3 months ago