Duke_of_si_cu

Finessing Finesse

by Si Jobling Aug 2, 2010
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  1. 12
  2. 6
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  6. 1
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5 Responses

  1. Duke_of_si_cu Si Jobling

    I started developing the Funky House Finesse brand last week to try and establish a consistent identity for all the attached artwork. Until now, it's been a mediocre attempt of artwork (with occassional guest spots).

    I'm keen to add some character and references to the origins of funky house (soul, funk and disco) as well as adapt it for the heritage of DJing (vinyl record and their attached labels).

    It's still a very early concept but I like the direction it's going in. The ligatures still need some work (specifically from the F to H) and I want to add some colour at a later stage. However, I don't want the identity to rely on colour, merely enhance it.

    Thoughts? Rebounds welcome.

    almost 2 years ago

  2. Pro Avatar 2011 Paul Lloyd

    I take it this is a 'label' that will appear over each cover? Conceptually, I love that idea, and in many ways this is working quite well.

    However, the logo is flawed in it's current state, notably around the f+h combination where the capital H is quite jarring. One way to get around this would be to set the logo as so (minus the large F):

    unky House
    inesse

    Also, have you looked at alternative fonts? Both for the scripted element, and also something a little different from Helvetica? Could give it that extra lift.

    almost 2 years ago

  3. Screen_shot_2010-10-11_at_10 Gareth Brown

    I love the top half. Bottom half needs more work. I know this sounds naff but have you tried a type writer font like courier new?

    almost 2 years ago

  4. Pro G_01_100x100 James Gill

    I'm quite keen on the "Funky House Finesse" typography - great work!

    I feel the rest of the text needs a little work, though - the details below look crowded out and don't have enough breathing space. I'm not sure how that could be rectified other than by reducing the font size, and perhaps trying a different font that isn't quite as bold.

    Looking forward to seeing some colour added to this - I'm guessing the circle behind "31" would be a good place to add a dash of colour.

    Looking forward to seeing it develop!

    almost 2 years ago

  5. Me

    Shot_1280908953_teaser Fhf31 It's lovely Si - Like I mentioned on Twitter, I like how this feels like a real label you'd find stuck to a 12". Obviously the look you were going for. I a... August 04, 2010

    Rebound

    Fhf31

    by Anthony Killeen

    It's lovely Si - Like I mentioned on Twitter, I like how this feels like a real label you'd find stuck to a 12". Obviously the look you were going for.

    I agree with pretty much all the comments above - The H to House doesn't seem to sit quite right and almost disjoints itself from the design. Leaving the F off of the Finesse almost makes it look like it should read Funky FHouse Finesse.

    So I've done a little rough rebound following Paul & James' comments and moved things around a little to my liking!

    Good work Si!

    almost 2 years ago

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