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Yourday

by eyespeak team Jan 30, 2012
Yourday
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  1. Eslogo_favacon eyespeak team

    This is the logo we developed for YourDay: a personal transformation and leadership development program that utilizes a proprietary corporate athlete training system. They maximize power capacity through health and fitness, life balance, and personal empowerment.

    Some of the thinking behind the mark:
    • The icon displays an upright and upside-down Y to illustrate the
    principles of balance through YourDay
    • The italic Y in the icon symbolizes movement
    • The icon is formed stylistically to align with athletics brands
    • "YOURDAY" in all caps to denote strength and authority
    • Typeface is curvilinear and clean to reenforce balance
    and to appeal to a universal client base

    4 months ago

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