Two Mile Ash Dental Practice - logo 02b

11 Responses

1. Pro Richard Wiggins

   Slight alternative; minus the tooth

   4 months ago

2. carlos

   Much better Richard. In the other version with the inverted toothbrushes it looked like the toothpaste was going to fall off. In this case I still think it's a little awkward as it looks like the toothpaste is floating off the bristles.

   I did like the idea of using the tooth too. Have you considered locking up the design inside the tooth as opposed to a circle? Just a thought. Also, it might be cool if you blew up the brushes and pushed them outside the circle. It feels like all the elements are safely within their confines right now and it might be nice to push the scale and impact of some pieces...

   I think it would also be cool if you made "1985" a heavier weight or the same white as "ESTD". It seems a little to tame to me right now.

   Lastly, It seems like the logo mark and the lettering below are too separate. It might be nice to try and tie them together a little more, like encircling the circle with the type.

   Hope that helps :) Great direction so far though. I can't wait to see where this goes!

   4 months ago

3. Pro Richard Wiggins

   Carlos: Thanks for the feedback. I know what you mean about the other one and the toothpaste falling off!

   The client gave some initial feedback in-between versions which was to not use the tooth - gave them the feeling of extraction/infection etc. So won't try the tooth instead of the circle. Like the idea though.

   4 months ago

4. David Hughes

   Didn't see this one when I commented on the other one...

   The angles of the brushes doesn't feel right somehow. I think the estd 1985 need sot be smaller but stronger to allow a different angle.

   Just my 2 cents of course :)

   4 months ago

5. Pro Richard Wiggins

   Just had some feedback from the client, which includes that they don't really want to use toothbrushes.... back to the drawing board!

   4 months ago

6. Pro Cole Henley

   No teethbrush … no molars … throw me a fricking bone here!

   1likes

   4 months ago

7. Pro Richard Wiggins

   Cheers Cole.... laughing my arse off right now!

   4 months ago

8. Pro Matalin Hatchard

   hehe.. looked a bit like an angry man - the toothpaste being the eyebrows..

   1likes

   4 months ago

9. Pro Cole Henley

   wait a minute - I've got it. trees have roots. teeths have roots. what about a caricature lumberjack doing some root canal work?

   1likes

   4 months ago

10. Pro Richard Wiggins

    Cole: love it! Starting on lumberjack illustrations now ;)

    4 months ago

11. Pro Christopher Pinches

    love it...the 2 brushes also hint at the different sexes!

    3 months ago