Ryder is a lifestyle brand based in Puerto Rico targeted to young men between the ages of 13 to 25. Aimed at surfers who ride the waves, skateboarders who ride their skateboards, BMXers who ride their bikes, and those who ride their motorcycles or ATV's off road.
My thinking was to go tribal, hardcore for the target market. Hell, I've been in this position under water more times than I care to remember...a surfer will know where I'm coming from;)
2 Responses
Pro
Fabian Marchinko
Ryder is a lifestyle brand based in Puerto Rico targeted to young men between the ages of 13 to 25. Aimed at surfers who ride the waves, skateboarders who ride their skateboards, BMXers who ride their bikes, and those who ride their motorcycles or ATV's off road.
My thinking was to go tribal, hardcore for the target market. Hell, I've been in this position under water more times than I care to remember...a surfer will know where I'm coming from;)
4 months ago
Rebound
Ryder
by Fabian Marchinko
Smashed out a font to go with it....Still in two minds about the added lines, sort of wanting to express motion;)
4 months ago