UMG Mobile

We launched the Universal-Music Germany website a few weeks ago. This was the largest-scale project I have personally ever worked on and directing it was a fun and instructive process.

Starting the series with a mobile animation that introduces you to the flexibility of the color worlds that are generated automatically for each individual artist through what we called "algorithmagic". Mixing and combining different hues to get a color palette for each artist is just one of the small details of our design process.

Check out the full case over at the guys from @DUNCKELFELD https://www.dunckelfeld.de/en/projects/universal-music-deutschland/