Fit or Fight

4 Responses

1. Tim Sullentrup

   This is a rebrand I’m working on for a MMA gym that is revamping it’s look and overall business direction. They ‘re going to train MMA fighters, but are also wanting to tap into another market by offering classes geared toward fitness while still offering MMA classes for professionals to amateurs wanting to see what it was about. I was also fortunate enough to come up with the name options that ultimately lead us to Fit Or Fight. More to come!

   over 1 year ago

2. Mark Jooste

   I like it.

   over 1 year ago

3. Steve Hamaker

   Nice. Good unexpected use of cut type. LOVE how the I is slashed to create the dot – Intentionally or unintended, it looks great.

   1likes

   over 1 year ago

4. Tim Sullentrup

   Thanks Steve, the "i" was intentional. On the slash look, I was inspired by what Nike has been doing with their branding.

   over 1 year ago