This is a rebrand I’m working on for a MMA gym that is revamping it’s look and overall business direction. They ‘re going to train MMA fighters, but are also wanting to tap into another market by offering classes geared toward fitness while still offering MMA classes for professionals to amateurs wanting to see what it was about. I was also fortunate enough to come up with the name options that ultimately lead us to Fit Or Fight. More to come!
almost 2 years ago
I like it.
Nice. Good unexpected use of cut type. LOVE how the I is slashed to create the dot – Intentionally or unintended, it looks great.
Thanks Steve, the "i" was intentional. On the slash look, I was inspired by what Nike has been doing with their branding.
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