Choosing Typefaces

11 Responses

1. Pro Paulo Zoom

   I'm choosing typefaces for a new project. It's a website for a pool building company, usually for luxury homes or hotels. The website *won't have* a lot of body copy.

   I'm trying to achieve a respectable look, not outdated, but not outright contemporary. The target are higher class individuals or construction companies looking for a partner to build the pools.

   I think Estilo Pro get the job done for headings, because it's stylish and serious looking.

   I'm not so sure about Garamond Premier Pro for body copy. It's classy, but doesn't entirely convince me. The italics are really nice, might consider using them more.

   What do you think about the typefaces and their pairing?

   This experiment was done with Typecast

   4 months ago

2. Pro Andy McMillan

   My feedback is that I bloody love it.

   4 months ago

3. Chris Armstrong

   I'm liking Estilo for the headings, haven't come across it before :) Maybe tighten up the line height though?

   1likes

   4 months ago

4. Pro Cole Henley

   Personally I find Estilo quite hard to read and visually a bit all over the shop, even for headings.
   Think it makes a great font for signage and stand out text but character widths are just too disparate for sentences (especially the H and D characters).

   However, overall the geometric sans serif font pairing works nicely with Garamond.

   4 months ago

5. Pro Filipe Varela

   Estilo is great indeed, and goes along quite well with Garamond. I'd only tweak line height in titles, as Chris suggested.

   4 months ago

6. Ricardo Melo

   For the respectable look, I feel Estilo is a little bit too "Art Noveau", lacking the rigor of a Neutra, for example.

   Although I do like the combination between the two fonts, and Garamond is classy enough to pull off Estilo on the headline.

   (Caslon might also be a good choice for the body.)

   4 months ago

7. Pro Jamie Neely

   Estilo is like many things in life. Great... but only in small doses.

   I'd consider using it only once per page. For example, short h1s that require a lot of impact (and a touch of grace).

   Nice one, Paulo.

   4 months ago

8. Luke Dorny

   Agreed with nearly every comment.

   4 months ago

9. Pedro Pinto

   +1 for the smaller line height.

   Also, thanks for the Typecast tip :)

   4 months ago

10. Pro Paulo Zoom

    Thanks for all the feedback!

    I'm going to tighten the leading, and Estilo is only getting used in very small portions, in 3-4 headings of different sections of the page, and only 5 words or less.

    4 months ago

11. David Hughes

    Badass, Paulo.

    4 months ago