Lobstertype Exploration

25 Responses

  1. Michael Spitz Michael Spitz

    This guy launched over at pinchit about a year and a half ago. Recently the site's decided to shift focus a bit, and they've asked me to revisit the the logotype, and design an updated solution to match the direction they're headed in.

    Still playing around with a variety of options > but this one made me chuckle a bit.

    >> UPDATE

    ***ALSO > QUICK SHOUT TO ALL THE UI GUYS:

    In addition to the ID update, Pinchit's looking for someone to take the lead on a general complimentary UI refresh.

    If you're interested, feel free to drop me an email with a few links, etc. and I'll go ahead and forward it along for you.

    about 2 years ago

  2. Nick Slater Nick Slater

    This is awesome! I love the lobsters man!

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    about 2 years ago

  3. Greg Christman Greg Christman

    Rad.

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    about 2 years ago

  4. Herson Rodriguez Herson Rodriguez

    You've been working on this one for a while right? Looking great Michael

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    about 2 years ago

  5. Michael Spitz Michael Spitz

    @Nick & Greg - Thanks guys!

    @Herson - Cheers bud! Loyal clients > can't beat em ;)

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    about 2 years ago

  6. Alesha Randolph Alesha Randolph

    I love it! The "c" pinching the "h" is very clever~

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    about 2 years ago

  7. Jared Granger Jared Granger

    This is hilarious Mike!

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    about 2 years ago

  8. Herson Rodriguez Herson Rodriguez

    Those are the best : )

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    about 2 years ago

  9. Aldrich Tan Aldrich Tan

    that type.. so good...

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    about 2 years ago

  10. Michael Pons Michael Pons

    Ha ha...Brillant!

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    about 2 years ago

  11. Yoga Perdana Yoga Perdana

    nice concept!

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    about 2 years ago

  12. Ahmed Chergaoui Ahmed Chergaoui

    Awesome, but for some reason (which I don't know), I read PinGhit at first sight.

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    about 2 years ago

  13. Muhammad Ali Effendy Muhammad Ali Effendy

    I really love the type treatment Michael. Great job.

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    about 2 years ago

  14. Mladen Zivanovic Mladen Zivanovic

    Looks good, althought the 'C' reads a bit like a 'G'.

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    about 2 years ago

  15. Claire Coullon Claire Coullon

    It's great to see this guy again! Haha, this concept is just excellent, very nice idea. While I read it fine, I do see where the possible confusion with a 'G' is coming from. Maybe having the 'H' stroke be 'pinched' higher up inside the 'C' would help, so that it's further away from where a 'G' crossbar would hypothetically be. That said, it might throw the balance off a bit.. Either way, looking forward to seeing where you go with this one!

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    about 2 years ago

  16. Christian Schlensker Christian Schlensker

    Nice to see Pinchy's getting a makeover.

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    about 2 years ago

  17. Sophie Clark Sophie Clark

    Nice idea indeed.
    Same as Ahmed here. I read Pinghit. Beca├║se of the H into the C.

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    about 2 years ago

  18. Michael Spitz Michael Spitz

    Thanks a lot guys!

    Can definitely see where everyone's coming from RE the 'C/G' confusion, and I think I may have sorted it out with a small UPDATE..?

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    about 2 years ago

  19. Sophie Clark Sophie Clark

    Definately a C now. I don't want to be a brag, but I (now) read it in 2. It's supposed to be Pinchit, right? I read it as Pinc - Hit. Shouldn't it be Pinch it? Just some space between the 'H' and 'IT' would help!

    about 2 years ago

  20. Sophie Clark Sophie Clark

    If it turns out the H thing doesn't work out, the lobster can always pinch the P. (?) Goodluck! :)

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    about 2 years ago

  21. Ahmed Chergaoui Ahmed Chergaoui

    I think the version 2 is better. The C/G confusion is less obvious :)

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    about 2 years ago

  22. Colin Tierney Colin Tierney

    i've always loved this little guy. nice job michael.

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    about 2 years ago

  23. Michael Spitz Michael Spitz

    @Sophie - The name is always read as a single block, but there's a bit of inherent flexibility there... Just so long as it doesn't read 'hit'.

    @Ahmed - Agreed, thanks.

    @Colin - Cheers bud!

    In the end, I think we're probably going to opt for something a bit more distilled...but again, these were obviously fun to do ;)

    about 2 years ago

  24. Julien Coutellier Julien Coutellier

    That lobster is awesome! Like a few people mentioned already, I too thought the C was a G.

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    about 2 years ago

  25. Wrapped this guy up a couple weeks ago, and finally getting around to posting it today.

    I orignally opted for some slightly more playful directions, but the ultimate push was for a more high end / yet acessible aesthetic, leaving the lobster to do the playing. Rounded terminals reflect the styling of the mark, and I'm pretty fond of the 'C', even if it isn't getting all grabby with the 'H'...

    almost 2 years ago

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