Lobstertype Exploration
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Show and tell for designers.
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25 Responses
Pro
Michael Spitz
This guy launched over at pinchit about a year and a half ago. Recently the site's decided to shift focus a bit, and they've asked me to revisit the the logotype, and design an updated solution to match the direction they're headed in.
Still playing around with a variety of options > but this one made me chuckle a bit.
>> UPDATE
***ALSO > QUICK SHOUT TO ALL THE UI GUYS:
In addition to the ID update, Pinchit's looking for someone to take the lead on a general complimentary UI refresh.
If you're interested, feel free to drop me an email with a few links, etc. and I'll go ahead and forward it along for you.
4 months ago
Pro
Nick Slater
This is awesome! I love the lobsters man!
4 months ago
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Greg Christman
Rad.
4 months ago
You've been working on this one for a while right? Looking great Michael
4 months ago
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Michael Spitz
@Nick & Greg - Thanks guys!
@Herson - Cheers bud! Loyal clients > can't beat em ;)
4 months ago
I love it! The "c" pinching the "h" is very clever~
4 months ago
This is hilarious Mike!
4 months ago
Those are the best : )
4 months ago
that type.. so good...
4 months ago
Ha ha...Brillant!
4 months ago
nice concept!
4 months ago
Pro
Ahmed Chergaoui
Awesome, but for some reason (which I don't know), I read PinGhit at first sight.
4 months ago
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Muhammad Ali Effendy
I really love the type treatment Michael. Great job.
4 months ago
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Mladen Zivanovic
Looks good, althought the 'C' reads a bit like a 'G'.
4 months ago
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Claire Coullon
It's great to see this guy again! Haha, this concept is just excellent, very nice idea. While I read it fine, I do see where the possible confusion with a 'G' is coming from. Maybe having the 'H' stroke be 'pinched' higher up inside the 'C' would help, so that it's further away from where a 'G' crossbar would hypothetically be. That said, it might throw the balance off a bit.. Either way, looking forward to seeing where you go with this one!
4 months ago
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Christian Schlensker
Nice to see Pinchy's getting a makeover.
4 months ago
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Suzie Creamcheese
Nice idea indeed.
Same as Ahmed here. I read Pinghit. Becaúse of the H into the C.
4 months ago
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Michael Spitz
Thanks a lot guys!
Can definitely see where everyone's coming from RE the 'C/G' confusion, and I think I may have sorted it out with a small UPDATE..?
4 months ago
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Suzie Creamcheese
Definately a C now. I don't want to be a brag, but I (now) read it in 2. It's supposed to be Pinchit, right? I read it as Pinc - Hit. Shouldn't it be Pinch it? Just some space between the 'H' and 'IT' would help!
4 months ago
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Suzie Creamcheese
If it turns out the H thing doesn't work out, the lobster can always pinch the P. (?) Goodluck! :)
4 months ago
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Ahmed Chergaoui
I think the version 2 is better. The C/G confusion is less obvious :)
4 months ago
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Colin Tierney
i've always loved this little guy. nice job michael.
4 months ago
Pro
Michael Spitz
@Sophie - The name is always read as a single block, but there's a bit of inherent flexibility there... Just so long as it doesn't read 'hit'.
@Ahmed - Agreed, thanks.
@Colin - Cheers bud!
In the end, I think we're probably going to opt for something a bit more distilled...but again, these were obviously fun to do ;)
4 months ago
That lobster is awesome! Like a few people mentioned already, I too thought the C was a G.
4 months ago
Rebound
PINCHIT Logotype Update
by Michael Spitz
Wrapped this guy up a couple weeks ago, and finally getting around to posting it today.
I orignally opted for some slightly more playful directions, but the ultimate push was for a more high end / yet acessible aesthetic, leaving the lobster to do the playing. Rounded terminals reflect the styling of the mark, and I'm pretty fond of the 'C', even if it isn't getting all grabby with the 'H'...
28 days ago