Steps& Pitto Logo

Logo design for startup located in Tel Aviv.
It shows the "&" of their name and two legs ready to run.
They were going to help people with physical therapy and rehabilitation.
The app was supposed to help their customers to stay connected to the doctors and keep to exercise at home.
I have done a long sequence of little changes to obtain this pitto. It stated as a simple line which reminded a cartoon from the '30 flat, funny and quirky but evolved in something more organic, friendly and more professional, I hope. I didn't have choice for the color, I would have chosen a different one mainly because I think this lovely blue tone it's used a bit too often lately. I would have tried to find something to differentiate them from gym apps and make a research about perception and their users needs in order to try to find the right one. In the end I think it's a tricky subject.