At first glance, I related this to the UPS logo. But not that ugly, gradient ridden thing they use these days. The old design by Paul Rand. You know, the logo they should've kept.
That said, the colors are probably the reason I equate this to the UPS logo. Otherwise, this has its own character and feel to it, and I really like it. Great typography, a recognizable shape, and straight to the point.
Shawn makes a good point in the comments about adding a solid bar or two above the shield to tie in the military rank patch look. I wouldn't mind seeing that as an option.
I definitely see the UPS comparison. Nothing a quick tweak to color can't fix. And yup, I will absolutely take the Rand comparison as a compliment. (Whether you intended it as such or not. I'm not too picky.)
I have a few other directions that explore the whole chevron connection, so those tips are good to hear. Look for some rebounds. Thanks, everyone.
While I like the idea of the military rank imagery, I feel the balance between the type and icon would be compromised.
Additionally, I saw the UPS "connection" at first glance of the thumb as well, but I wasn't bothered by it. In fact, I thought it instantly classic and pleasing in its simplicity. Changing the color would surely aid in dividing the two, but it's my opinion that it's not being hurt with the existing palette.
Bobby: The comparison to Rand was definitely a compliment, and don't take the UPS comparison as a negative thing. It was only at first glance, as a thumbnail, and I wasn't confused for a second.
Great work as is, but I'm sure you'll be tweaking it a bit in the future. Looking forward to that.
40 Responses (page 1 of 2)
I've done so many bee-related logos, the well is running dry. I like where this one's headed, though.
Notes: custom type, proportion between lock-up and icon remains the same in vertical and horizontal versions. Sorta neat.
over 1 year ago
Pro
David Sizemore
Like that the proportion stays the same. Don't see that often.
over 1 year ago
Pro
Sean Farrell
Both you and I are working on the same project. :)
over 1 year ago
Pro
Michael Spitz
Digging the mark a lot!
over 1 year ago
Liking this a lot. Just an idea- what if a solid bar or two were added at the top to resemble the rank patches on military sleeves more? https://www.mysticarmynavy.com/images/army_mug_enlisted.jpg
over 1 year ago
Pro
Mark Weaver
This is the bee's knees ...
over 1 year ago
Feels a little like UPS on the bottom right. But otherwise awesome!!
over 1 year ago
AWESOME!
over 1 year ago
Pro
Adam Michela
Soo sick. Perfect.
over 1 year ago
Pro
Patrick Haney
At first glance, I related this to the UPS logo. But not that ugly, gradient ridden thing they use these days. The old design by Paul Rand. You know, the logo they should've kept.
That said, the colors are probably the reason I equate this to the UPS logo. Otherwise, this has its own character and feel to it, and I really like it. Great typography, a recognizable shape, and straight to the point.
Shawn makes a good point in the comments about adding a solid bar or two above the shield to tie in the military rank patch look. I wouldn't mind seeing that as an option.
over 1 year ago
Pro
Fred Yates
beaut
over 1 year ago
Pro
Julian Hrankov
Beautiful!
over 1 year ago
Pro
Skylar Hartman
Love this! I specifically like that you made custom type for this company and executed it well.
over 1 year ago
Pro
Tyler Fleck
the bee mark is on point sir.
over 1 year ago
Pro
Adrian Kenny
Fantastic
over 1 year ago
Pro
Jeremy Koempel
Love this. It definitely evokes thoughts of Rand ... which is of course an amazing complement.
over 1 year ago
I definitely see the UPS comparison. Nothing a quick tweak to color can't fix. And yup, I will absolutely take the Rand comparison as a compliment. (Whether you intended it as such or not. I'm not too picky.)
I have a few other directions that explore the whole chevron connection, so those tips are good to hear. Look for some rebounds. Thanks, everyone.
over 1 year ago
Pro
Dan Christofferson
Anything with bees. Great icon lockup with container shape.
over 1 year ago
Nice, but I feel like I've seen something similar to this...
over 1 year ago
Pro
tolleson, terry
While I like the idea of the military rank imagery, I feel the balance between the type and icon would be compromised.
Additionally, I saw the UPS "connection" at first glance of the thumb as well, but I wasn't bothered by it. In fact, I thought it instantly classic and pleasing in its simplicity. Changing the color would surely aid in dividing the two, but it's my opinion that it's not being hurt with the existing palette.
over 1 year ago
Pro
Patrick Haney
Bobby: The comparison to Rand was definitely a compliment, and don't take the UPS comparison as a negative thing. It was only at first glance, as a thumbnail, and I wasn't confused for a second.
Great work as is, but I'm sure you'll be tweaking it a bit in the future. Looking forward to that.
over 1 year ago
Pro
Paul Grozyan
Oh! It would be the excellent blazon to the Simferopol city.
http://en.wikipedia.org/wiki/Simferopol
over 1 year ago
Pro
Mackey Saturday
The bee mark is on point! Really great work!
over 1 year ago
Pro
Fred Yates
i can't comment on your shit anymore unless i want my incoming activity to be destroyed.
thanks for being popular
over 1 year ago
I hope a hundred people reply now.
over 1 year ago