Redesign of the church's old logo in a stylized, illustrative manner, making it more welcoming, contemporary, friendly, casual, & upbeat. Client specified a rendering of the church’s architectural arch and cross in the perspective depicted in the attachment, and required an emphasis on the church's nickname, “First Pres." In this concept, crisp, exacting vectors emphasize the architectural soundness of the church — a metaphor for the concept of faith as the solid foundation in one's life. This one makes use of hatching to add gradient dimensionality, enabling it to easily reduce down to 1-color. Colors are indicative of the building itself, including terracotta roof. Check my First Pres Flickr case study for more images, detail, and full design rationale.
Unfortunately, after handing over my final artwork, the church's in-house "designer" got a hold of this, and botched it all to hell. Oh well. At least I got my final check, and I still have a decent portfolio piece.
To be featured in the upcoming books, 'Logonest 02,' and 'Logopond V1.'
almost 2 years ago
Always loved this one, one of my faves from you Jon.
Love this, Jon!
Thanks, Rudy! It's just a shame that my artwork was mangled so badly. Unfortunately, I had zero control in this process, as I was hired by a Ft. Lauderdale-based marketing agency as a subcontractor, and wasn't involved in the initial concept pitch, nor was I involved in any subsequent discussions. I was pretty much just the "art boy."
Thanks, Jonathan! I appreciate you checking this out.
Love this look. Solid work, Jon.
Thanks Mikey! I always value your opinions, man!
Awesome logo, Jon! Engraving look is hard to do and needs a lot of patience, and attention to tiny details. Do you wear glasses by the way, Jon? ;-)
Anyway, I'm bummed that it got destroyed by the in-house designer. I bet he/she didn't want to change the site to make the logo stand out.
Amazing work, you sure have a great portfolio piece no matter what!
Solid work. Minus for the church lazy designer. Wait, we can't call him/her designer? Wrong people on wrong places.
@Inka, Thanks for the kind words! You're right, this type of work does require a lot of time and loads of patience. And about the glasses, HA! No, I don't wear them now, but at the rate I'm going with this detailed work, I probably will need them before too long. It's not good for your eyes to basically rest your nose on your computer monitor, is it? As for the site, the funny thing is that its redesign/relaunch coincided DIRECTLY with this logo redesign. Yet the whole thing still seems amateurish and cobbled together, like one big afterthought. Nothing comes together cohesively, which begs the question, "Why did they even spend the money on a rebranding effort, anyway?" Seems like one big waste of money, if you ask me.
@Miguel, thanks, man! Yeah, at the very least, it's portfolio-worthy.
@Jovan, I appreciate the comment, man! And no, we can't call him/her that!
Also one of my favourites of yours, Jon. I hereby rename this site Stappple.
I agree, it's a waste of money. Did they design the site at the same time with the logo dev? Logo is the mother of all other stuff. They should've waited until you finished it. The site doesn't support the logo at all!
@Simon, HA! You're too kind, my friend. But alas, I'm just a raindrop in this ocean of creative talent.
@Inka, yep, I think the site was designed concurrently. The whole project was approached backwards, and with zero direction or adequate leadership. A true testament to design-by-committee failure.
Great work Jon!
You've got to be effin kiding me Jon. Nothing worse than someone else butchering your work. Its like watching your own child being tortured. I hope that the other 'designer' was acting on orders and did not take their own initiative in artistic licence. If so, absolute disrespect.
To the church: Always let one design team start and finish your rebranding project. You will NEVER achieve the design consistency you expect. Believe in your chosen designer.
BTW, a great example of design consistency on various mediums was the Grace Cathedral rebranding by Mattson Creative featured in LL5.
Good to see you here, Jon. Top notch work, shadings are just wonderful.
Echoing others' comments about the final logo - yikes (serious understatement there). Beautiful work with your design, that style is stunning (works so well in black & white too!). Excellent case study, makes for a really comprehensive portfolio piece.
@Norman, the whole thing was design-by-committee, so my guess is the orders came from some group session, and their in-house person complied. You're so right, great creative — especially on a branding exercise (re- or new) — really only comes about through the efforts of one design team. And about the Mattson Grace Cathedral work, I couldn't agree more. Been lusting after Mattson's work for years now.
@Milosz, glad I found you on here, man! You know I'm a big fan of your work.
@Claire, as always, thank you kindly for the nice comments. I work hard for my clients, and most times it's greatly appreciated, but there are times like these when I'm just floored by these bizarro decisions.
Sometimes clients don't make any sense, they hire you to do professional work and they end up trashing it.
Nothing but beautiful and solid work here Jon!
@Jon, Same here mate!
Thanks, Javier and Milosz!
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