The previous sketch was actually a refinment of a logo I had almost finsihed. Just needed to straighten the grid up. I went for a greyscale color scheme to emphasize the professional objectivity of the brand, as well as the timelessness of their products.
1. How does the logo function without the shadows?
2. The type feels like an odd choice when paired with the icon. I'm not sure what to suggest, but I think you can find a stronger pairing than what you have now.
I agree with Peter, maybe you should try a stronger font, and consider how the icon would look without the shadow. There could be a slight color change between the overlapping parts.
Thanks a lot for the all great responses! Your comments helped me enormously. I agree there was something not quite right about the shadow and the font. I think this works a lot better! I'm currently working on the font. Any ideas for a typeface that would work with this symbol?
6 Responses
Pro
Jens Obel
The previous sketch was actually a refinment of a logo I had almost finsihed. Just needed to straighten the grid up. I went for a greyscale color scheme to emphasize the professional objectivity of the brand, as well as the timelessness of their products.
4 months ago
Pro
Angel
More shadow?
4 months ago
Pro
Renato Castelo Branco
yeah, i would try a bit more with different shadow behaviors. your sketch and the construction rules that you used are awesome.
4 months ago
Pro
Peter Smith
The icon is really quite nice. Two things:
1. How does the logo function without the shadows?
2. The type feels like an odd choice when paired with the icon. I'm not sure what to suggest, but I think you can find a stronger pairing than what you have now.
4 months ago
Pro
Atakan Seckin
I agree with Peter, maybe you should try a stronger font, and consider how the icon would look without the shadow. There could be a slight color change between the overlapping parts.
4 months ago
Rebound
Brage Media Logo Second Draft
by Jens Obel
Thanks a lot for the all great responses! Your comments helped me enormously. I agree there was something not quite right about the shadow and the font. I think this works a lot better! I'm currently working on the font. Any ideas for a typeface that would work with this symbol?
4 months ago