BMI 2.0

This week our marketing team has shipped some really nice updates out for our flagship website.

A large part of those changes I just released in the form of tweaked or completely changed font families, with improvements made for easier reading. I also added new classes for some smaller features like insurance details that have to list on some pages. We also spend more time developing a more creative layout for a few of our more important product pages. That means these newly released components will roll out to other pages as we continue to sharpen our marketing strategy.

The biggest visible change though is our new homepage direction that will target users based on product needs. Check out the before and after attached. If you want to check out the previous version of the site, you can find it here.