One or the other?

6 Responses

1. Northcoast Zeitgeist

   Here's the deal: The I and M are the first two letters of the first word of a company I'm doing the logo for. That word is IMAGINE. Anyway, the client has built an "I'm ____" phrase into the two-word logo using the IM from IMagine and the first four letters of the next word. However, I don't want it to look grammatically incorrect, hence I'm trying to sneak an apostrophe into the M. Does it work for you? Do you have a preference between left or right? Also, do you think I should make the apostrophe a different color (perhaps a lighter shade of that blue) just to reinforce it more? Thanks!

   5 months ago

2. Pro Jayson Shenk

   Right one, 100%

   5 months ago

3. Sharlene

   For that purpose, the one of the left works better for me, but initial thoughts didn't go there. I think it was more of a human reference, like limb, head, or something to that effect. Have you explored a throwback to ligatures or would that be too much?

   5 months ago

4. Northcoast Zeitgeist

   Good point, Sharlene, though I think you lose a bit of the anatomical nature of the one on the right when you see both words at once and it gets smaller. I didn't want to get too fancy with it, both due to the nature of the typeface and also the fact the logo may end up small somewhere and I don't want it to be too fine.

   5 months ago

5. Pro Steven Darby

   I feel like the one on the right works best, but I'm reserving final judgement because it's out of context. I think it might be worth a look to have the apostrophe push up just a bit further over the top of the letters as well. If this mark ends up getting used really small, creating a bigger gap may help it read better too and not close up the details.

   5 months ago

6. Pro Stewart Scott-Curran

   Generally judge these on the instant reaction and in this case I needed the version on the right to explain to me what the one on the left was showing. So right, all the way.

   5 months ago