Hey fellas, the intention with this mark is not to be obvious, so I hope you understand the concept behind it, but not to fast. Feedback is VERY appreciated in this case, and will help if you comment before you see the attachment. :D
over 1 year ago
Is it supposed to be like an explosion? being contained maybe? That's what I thought instantly... and of course watermelon
I believe it's a kiwi. I like the mark, but I have a hard time making a connection without the name.
Well, I saw a kiwi slice right away. Then, based on Prekesh's comment, I started to see the contained explosion. I looked at the attachment, and, if the image is also supposed to be a contained explosion, I think I get the association, but I'm not positive. I won't mention what I think it means, since it seems like you want people to study this shot first and THEN look at the attachment for meaning.
Now, if the obvious image here is supposed to be a kiwi slice, I might ask, "Why a kiwi slice?" It's very cool, and is definitely a different fruit than one usually expects from logos that depict fruits, but is there some specific reason you chose that particular fruit.
At any rate, I think the icon is beautifully rendered. The type lockup is a little plain in comparison, but it looks like a government or non-profit program, and those types typically don't go for super-creative type executions. So the simple type you have may be ok for this purpose.
My associations of this:
kiwi, explosion, emotions, fresh, and the rising spray.
I am with the horizontal version of this.
Sign looks great, Breno. And I think that it is suitable for the name of project. Because all of the associations that I have when viewing, exactly anti obesity :)
Nice love kiwi too.
I see kiwi right away. I don't see the connection with fighting obesity though, although I know that Kiwi is a super food.
Oh snap! I didn't think of Kiwi haha, *shouldn't be up at 4am browsing dribbble
kiwi first then obesity... but still scratching my head to find a connection... is it just nature element?
I haven't read the above comments as yet so here goes:
Melon/ kiwi /kidney
Breast cancer awareness?
I love kiwi. The shape has some strange 'bloat' to it. A kiwi that is fattening?
Well, I'm a little off my rocker today, so I see a bunch of little insects/rodents scurrying from a house that's just been fumigated.
I see a Kiwi and the sun rising...
EAT ALL THE KIWIS!!
Definitely saw Kiwi before anything else but the color is huge in delivering that. Single color I imagine this would be read: explosion.
willharding brings a good point, on color I see a kiwi but in b/w it looks like an explosion or a sunrise to me.
looks like kiwi explosion kinda,love it!
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