L.No.3

Hi guys,

This is a logo I made for a pharmaceutical company based in London, UK. The idea behind the identity was to visualize with a typographic intervention, the company's business model.
By examining new medicines, the company takes the percentage of the company they are testing for, so they become a part of the -pie charta when the product is on the market. I choose the letter -D that has the most stability to be transformed into that pie chart symbol.