This is a logo I'm working on for a local refuse company. I never understood why local service companies always have such terrible branding. The logo needs to be really versatile and look great on the side of a garbage truck as well as on a door hanger. I created a black and white version then fleshed out this full color version using a rootbeer, cream, and royal blue color pallette.
about 2 years ago
This is a web version?
Yep. My process is kind of odd I sketch first, then go into photoshop at web res and work to flesh out full versions that are just low res mainly because my machine bogs down pretty hard at print res. Once I have what I want to pitch to the client I then recreate the logo in high res. I don't have signoff on this one just yet so It's still in the wip stage.
Thanks very much for your comment.
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