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The Cleaning Corps logo

by Jon Stapp Pro Jan 9, 2012
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  1. Pro Atomicvibe-avatar-300x300 Jon Stapp

    Washington D.C. area cleaning and restoration service, specializing in carpets and upholstery. To compete with nationally-recognized industry veterans, client requested solid brand recognition through the depiction of strength and dependability. These characteristics culminate in a mark inspired by aesthetics of wartime propaganda artwork, and a bit of Art Deco and Bauhaus design. The determined character and visceral imagery conjured by the name hint at militaristic strength without being literal, resulting in a unique mark amongst the competition. Published in Letterhead + Logo Design 12, and I Heart Logos: Season 1.

    For complete rationale, sketches, and additional concepts, check my case study on Flickr.

    5 months ago

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